Title: Senior Manager of Marketing and Fan Engagement, DRL
Location: Remote - US (with some in-person meetings at NYC HQ)
Hours: Full-time
About Infinite Reality:
Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR's virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while acquiring more powerful data on their customers. With deep expertise in Hollywood production, Web3 and XR, iR is redefining the infinite possibilities of connected digital environments in the modern age. iR's portfolio of brands includes the spatial computing and AI platform, Infinite Reality Engine, the world's premier, professional drone racing property, Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more.
About the Drone Racing League (DRL):
DRL is the world's premier, professional drone racing property for elite pilots. With custom built racing drones traveling 90 MPH, pilots race through the most insane courses across virtual and physical competitions. Merging the digital with the real, DRL delivers innovative drone technology, immersive content, and visually thrilling races on the best sports networks and streaming platforms around the world, including NBC, Twitter, TikTok, YouTube, Fox Sports, Sky Sports, ProSieben, and Weibo. DRL is a division of Infinite Reality, an innovation company powering the next generation of commerce, creativity and connection through AI and immersive technology.
The Role:
Reporting to the Director of Brand Marketing for Infinite Reality, the Senior Manager will act as the go-to-market lead for DRL, working both independently and cross functionally to build the brand and community, support revenue growth, and design innovative experiences for a new generation of tech enabled fans across the world.
What You'll Do:
Fan Engagement and Growth:
Develop and execute strategic marketing plans to drive focused fan behaviors, such as event/season launch campaigns, pilot reveals, and fan sweepstakes
Implement products and solutions to enhance fan engagement with DRL, utilizing platforms such as the DRL SIM, social media channels, and the DRL app
Brand Management:
Evolve and refresh DRL's brand guidelines to ensure consistency across all channels
Manage DRL's digital and social channels, including the website, social media platforms, and email marketing initiatives
Media Distribution and Partnerships:
Oversee partnerships with media outlets for broadcasting DRL races
Coordinate streaming of races on owned social channels and manage relationships with broadcast marketing teams
Gaming and Merchandising:
Drive growth and engagement with the DRL SIM and other gaming platforms
Manage online merchandise sales and design VIP merchandise for events
Event Promotion and Management:
Develop branding assets for DRL events, including pilot headshots, race branding, and signage
Strategize and execute promotions to achieve attendance goals at live events
Content Creation and PR:
Manage live streaming and broadcast of DRL races, as well as post-event coverage on social media
Handle media relations and influencer partnerships, including press interviews and course tours
Partnership Marketing and Management:
Support partnership sales with creative ideation and asset creation
Develop sales materials and media plans for partnership proposals, and manage paid media campaigns
Insights and Analytics:
Conduct ongoing fan research and analyze audience demographics
Report on key marketing KPIs and oversee valuation tracking for partnerships
What You'll Bring:
Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
5+ years of experience in marketing roles, preferably in sports or entertainment
Strong understanding of digital marketing strategies and social media platforms
Excellent communication and leadership skills
Proven track record of driving fan engagement and managing partnerships
Benefits:
Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
Wellness: Access to Teladoc and an EAP
Parental Leave: Paid leave
Retirement Savings: Contribute pretax earnings to our 401(k) Plan
Our Culture:
Passion: Every team member cares about our company, our clients, and the work
Collaboration: We believe in intentional communication using Slack, Zoom, GSuite, ect
Positivity: Optimism keeps us motivated and productive
Adaptability: Embracing change is key to our success
The base pay range for this position is $110,000 - $140,000. The base salary range is applicable across the United States and the offered rate may vary based on factors such as experience, education, market conditions, and location.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Primary and Secondary Education and Non-profit Organizations
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