Senior Manager, Content Strategy and Thought Leadership

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.

Position Summar

yFor over 40 years, Drake Software LLC has designed and developed tax preparation solutions for tax professionals. We are looking for an experienced professional with a passion for content strategy and thought leadership in the B2B software sector. The ideal candidate will have a proven track record of developing and implementing effective content strategies that elevate brand positioning, engage target audiences, and drive business results including top of the funnel engagement with our brand through content and thought leadership. This role requires a combination of creativity, strategic thinking, and leadership to guide the development of impactful content that showcases our industry leading tax expertise and thought leadershi

p
Essential Duties And Responsibiliti

esContent Strategy Developme

• ntDevelop and execute a comprehensive content strategy aligned with business goals, target audience needs, and industry trend
• s.Collaborate with cross-functional teams to ensure content aligns with brand messaging and overall marketing strategi

es
Thought Leadership Initiati

• vesDrive thought leadership initiatives by identifying key industry trends, conducting market research, and collaborating with internal subject matter exper
• ts.Develop and execute plans to establish company executives and experts as thought leaders through articles, whitepapers, webinars, and speaking engagemen

ts.
Content Creation And Manage

• mentOversee the creation of high-quality, engaging content, including blog posts, articles, whitepapers, case studies, and videos, that resonate with target audien
• ces.Manage content creation processes, collaborating with internal teams and external contributors as ne
• ededPartner with key stakeholders in the company to create compelling presentations for Industry conferences, webinars and seminars for our sales t

eam.
Distribution And Prom

• otionDevelop strategies for effective content distribution and promotion across various channels, including social media, industry publications, and our company web
• site.Utilize SEO and analytics to optimize content for visibility and im

pact.
Brand Ali

• gnmentEnsure content aligns with the company's brand voice, messaging, and overall posit
• ioningCollaborate with the brand and marketing teams to integrate content into broader marketing camp

aigns.
Performance A

• nalysisMonitor and analyze the performance of content initiatives, using data and insights to refine strategies and improve eng
• agementProvide regular reports on key content metrics and their impact on business obje

ctives.
Education And Ex

• perienceBachelor's degree in Marketing, Communications, or a related field; advanced degree is
• a plus.Minimum of 7 years of experience in content strategy and thought leadership, preferably in the B2B software i
• ndustry.Proven track record of developing and executing successful content str
• ategies.Strong analytical and strategic thinking
• skills.Excellent written and verbal communication
• skills.Leadership experience with the ability to lead and inspire
• a team.Familiarity with content management systems and analytic
• s tools.If you are a strategic thinker with a passion for developing thought leadership initiatives and impactful content in the B2B tax software sector, we invite you to join our dynam

ic team.
Content Strategy Goals

For 2024We have 40+ years experience in Tax and a wealth of staff knowledge, relationships ad customer relationships that give us an advantage in the market and ability to give thought leadership on topics from how to run your tax practice to what to look out for in tax code changes to key aspects of the industry to be aware of (i.e. cyber security topics). We need to do a better job of harvesting and surfacing that info to our customers. Key initiatives

include:
Improve Webinar Program To Drive Increased Pros

• pect LeadsEnhance the webinar program to serve as a powerful tool for generating leads and expanding the top of t
• he funnel.Develop engaging webinar topics that address key pain points and interests of our target audience in the tax softwa
• re market.Implement strategies to increase webinar attendance and audience engagement, such as targeted promotion and interactive
• elements.Leverage webinar content to nurture leads throughout the sales funnel and drive co

nversions.
Custom Research and White Papers to Drive industry coverage, site traffic

• and leads:Create custom research studies and white papers that establish our brand as a thought leader with a unique voice in the tax softw
• are market.Identify industry trends, challenges, and opportunities to inform the development of research topics and white pap
• er content.Conduct thorough research and analysis to produce insightful findings and actionable recommendations that resonate with our targe
• t audience.Leverage custom research and white papers as valuable assets for lead generation, brand building, and establishing credibility within
• the market.Develop a distribution strategy to ensure that research findings and white papers reach the right audience through various channels, including digital platforms, industry publications, and targeted outrea

ch efforts.
SEO Blog Content to drive increased site traffic to key Tax Prep

• arer topics:Collaborate with internal subject matter experts, including product managers, developers, and customer support teams, to produce high-quality b
• log content.Identify topics and trends relevant to our audience that align with our brand messaging and SEO
• objectives.Work closely with the SEO team to optimize blog content for search engines and maximize organic traffic to
• the website.Implement a content calendar and editorial process to ensure consistent publishing of blog posts that address key industry insights, product updates, and cus
• tomer needs.Monitor blog performance metrics, such as traffic, engagement, and conversion rates, and iterate on content strategies based on data-driv
• en insights.Encourage employee advocacy and participation in content creation initiatives to amplify our brand voice and expertise across social media and profession

al networks.
Create And Support Industry-Leading Topics For Conference

• PresentationsCoordinate with learning and John Sapp to Identify additional opportunities to get free presentation and keynote opportunities at industry conference
• s and events.Develop compelling presentation topics that showcase our expertise, innovation, and thought leadership within the tax sof
• tware market.Collaborate with internal stakeholders and industry partners to refine presentation content and ensure alignment with key messaging and brandin
• g guidelines.Provide support and resources to speakers, including presentation materials, talking points, and rehearsal sessions, to ensure effective delivery and engagement with
• the audience.Maximize the impact of conference presentations by promoting them through pre-event marketing efforts, such as email campaigns, social media posts, and targeted outreach to industry
• influencers.Capture feedback and insights from conference attendees to inform future presentation topics and content strategies, and leverage post-event follow-up to nurture relationships and drive furthe