Senior Manager, Basketball Brand Marketing NYC

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

The annual base salary for this position ranges from $122,000.00 in our lowest geographic market to $288,500.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Who we are looking for

We're looking for an experienced Senior Brand Manager to lead our Men's Basketball Brand Marketing team in New York City as well as play a key role in shaping the future of Nike Basketball from the epicenter of hoops. To be considered for this role, you have an unrivaled understanding of the New York City basketball consumer and city landscape, be a consumer and hoops obsessed marketer, a team-first collaborator, energy-giving partner, and brand innovator with an openness to learn!

As part of our New York City Men's Brand Management team, you will live and breathe New York hoops and be the voice and advocate for our NYZ (NYC GEN Z) consumer. You will use your deep basketball knowledge and relationships across New York City grassroots programs, leagues, and communities to activate the stories we tell and the moments we create. Reporting directly to the NYC Men's Brand Marketing Director, you will be responsible for creating brand plans that are authentic to New York City hoops and drive brand relevance through consistent connections with our Next Gen Hooper. You will be on the cutting edge of driving innovative strategies for NYC Basketball that will have an impact and influence on the global stage.

Qualified candidates should have experience leading brand strategy, orchestrating cross-channel marketing plans, navigating partnerships with athletes, leagues, and community organizations, thoughtfully driving seasonal activations across the city, and managing diverse teams. You should have a comprehensive grasp of the NYC basketball landscape, a keen sense of nuances and intricacies of the NYC basketball communities and key figures along with the ability to lead multiple projects across a matrixed organization.

What you will work on

You will partner with our North America Basketball Brand Management team and marketing functional partners to bring a New York City dimension to Nike Basketball. You will lead key NYC grassroots programming throughout the 5 boroughs to connect, push and inspire our athlete.

You will work with Geo & City Brand and functional partners to drive a robust plan for NYC Basketball and continually build new consumer experiences that accelerate basketball brand and business growth opportunities internally and externally, setting the stage for from NYC basketball to the world.

You will champion our NYC consumer and regularly share insights to teams in NA and Global.

As the New York City Men's Basketball Sr Brand Manager, you will:

• Obsess the New York City basketball consumer and his needs, consistently delivering experiences that connect with him and his community
• Build and deliver the New York City brand strategy for basketball, delivering consistent consumer experiences and activations designed for the New York City consumer
• Manage collaboration from idea to execution, engaging with our key cross-functional and cross-sport partners in the city and Geo
• Develop, plan and implement NYC seasonal basketball grassroots platforms in conjunction with Nike EYBL teammates to create inspiration and aspiration for NYC hoopers
• Authenticate NYC's voice in key NBA and WNBA moments and campaigns
• Lead, manage, and develop the NYC Basketball Brand Marketing team
• Build and nurture relationships with the NYC basketball leagues, athletes, communities, grassroots partners
• Find new innovative ways to connect with the NYC hooper on the court and in their communities and playground
• Partner with Sports Marketing to elevate athlete storytelling and integration into New York City programming and activations
• Support an end-to-end process to gain insight from consumers including cultural trends and share insights regularly with the organization
• Identify integrated opportunities between basketball and other lifestyle or sport teams to build the strongest end-in-mind experience for the consumer across performance and culture
• Track and manage seasonal campaign progress, including recapping and teardowns and have a pulse on the city consumer to feed insights back
  
  

Who you will work with

As the New York City Men's Basketball Sr Brand Manager, you will report directly into the New York City Men's Director.

You will lead the NYC Basketball Brand team to orchestrate the marketing offense that drives brand storytelling, fuel consumer demand, and build authentic connections with basketball communities.

You will collaborate with teammates across Nike to build more effective and efficient ways to encourage and connect with Basketball and athletes* in New York City. Key internal and external partners include:

• NA Basketball Sr Director
• NYC Marketing Team
• Women's & Kids Construct Teammates
• Sports Marketing
• Communications (PR)
• Digital Marketing
• Retail Marketing
• Energy Marketing
• Creative
• Media
• Global and Geo Marketing Teams
• Sales & Merchandising
• Agency & Production partners
• NBA/WNBA Partners
  
  

What you bring

• Bachelor's degree in Marketing, Business, Communications or combination of relevant education, experience and training
• 8+ years of experience in brand marketing or related experience with a deep understanding of the New York City basketball ecosystem and the elite and everyday basketball athlete
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
• Extensive knowledge of the Nike basketball product and athlete portfolio
• Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers
• Digital first attitude with strong initiative and curiosity to cultivate innovation
• External facing experience with league and retail partners
• Exceptional verbal and written communication skills
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
  
  

Functional Competencies:

Team Leadership: Leads by example, with the ability to instill trust & confidence in the team. Brings energy and confidence into every room

Creativity & Inspiration: Creative strategist that drives bold, insight-led ideas and inspires and motivates others to be fearless in their thinking

Expert Communicator: Quarterbacks the cross-functional offense and represents New York City Basketball across the Nike matrix and externally

Marketing Expertise: Expert in leading brand and idea-led cross channel marketing that targets specific consumers with the most impactful levers across our owned and partner ecosystems

Digital First Approach: Fluent in digital media and modern content marketing to be at the speed and in the path of the consumer. Always curious to be at the forefront of digital consumer engagement

Product Knowledge: Obsessed with product innovation and differentiation. Expert at shaping and communicating the most relevant Nike Basketball product construct and offerings to create differentiation in our marketplace and delivering premium, cohesive retail journeys that differentiate our product online to offline

Passion: To create a new generation of Nike Basketball for the future hooper

Leadership Competencies:

Grow Yourself. Constantly pushing yourself to learn, expand and grow through a curious and infinite mentality.

Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.

Acts with Courage. You take informed risks and showcase a bold, creative and innovative mentality.

Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

Champions Effective Partnership. This role will be the driver of collaboration with a knowledge based approach and finding ways to drive efficient work.

Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.

Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.

Thinks Strategically. You envision a future that doesn't exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.

Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.