MicroStrategy is a leading global provider of AI and enterprise analytics. We are seeking a talented and experienced Senior Event Manager to join our dynamic marketing team. In this role, you will be responsible for planning, coordinating, and executing a wide range of corporate events and tradeshows to promote our brand, products, and services.
Responsibilities
1. Tradeshow Management:
Develop and execute comprehensive tradeshow strategies for major events such as NRF and Gartner Data & Analytics, ensuring alignment with overall marketing and business objectives
Coordinate all aspects of tradeshow logistics, including booth design, layout, transportation, setup, and teardown, to create a seamless and engaging attendee experience
Manage creation and distribution of marketing collateral, promotional materials, and giveaways, ensuring brand consistency and effective messaging
Collaborate with sales and product marketing, and product teams to create compelling presentations and product demonstrations that drive lead generation and customer engagement
Analyze and report on tradeshow performance, including lead generation, attendee engagement, and ROI, using data-driven insights to refine future strategies and improve outcomes
2. Sponsorship Management:
Partner with Global Alliances team to create sponsor packages that align with event goals and sponsor needs
Track sponsorship sales and ensure sponsors meet deadlines and contractual obligations
Serve as primary contact for sponsors, providing support before, during, and after event
Facilitate sponsor activation opportunities, such as speaking slots and demos, to enhance visibility and engagement
3. Event Planning & Execution
Collaborate with internal stakeholders to determine event goals, target audience, and messaging
Conduct research on event venues, activities, and best practices, and present recommendations to internal stakeholders
Manage event logistics, including vendor coordination, travel arrangements, and reviewing BEOs and MEOs from hotels
Coordinate on-site logistics such as registration, signage, AV setup, catering, and content collection with speakers
4. Event Reporting
Conduct post-event evaluations to measure the success of events and gather feedback for continuous improvement
Analyze event metrics, including attendance and customer satisfaction, to assess event effectiveness
Prepare post-event reports summarizing key findings, insights, and recommendations for future events.
Qualifications
Bachelor's degree in marketing, communications, or a related field
Minimum 7 years of experience in event planning and management, preferably in the tech industry or B2B sector
Minimum 2 years of experience in tradeshow planning and management is a must
Industry certification, such as the CMP, CSEP, CEP, or DES, and experience with CVENT event software preferred
Strong project management skills with the ability to manage multiple events concurrently
Excellent organizational and time management abilities to meet deadlines and deliver exceptional results
Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders
Budgeting and financial management skills to ensure cost-effective event execution
Ability to travel up to 50%
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Other
Industries
Software Development
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