Senior Event Manager
MicroStrategy is a leading global provider of AI and enterprise analytics. We are seeking a talented and experienced Senior Event Manager to join our dynamic marketing team. In this role, you will be responsible for planning, coordinating, and executing a wide range of corporate events and tradeshows to promote our brand, products, and services.
Responsibilities
1. Tradeshow Management:
- Develop and execute comprehensive tradeshow strategies for major events such as NRF and Gartner Data & Analytics, ensuring alignment with overall marketing and business objectives
- Coordinate all aspects of tradeshow logistics, including booth design, layout, transportation, setup, and teardown, to create a seamless and engaging attendee experience
- Manage creation and distribution of marketing collateral, promotional materials, and giveaways, ensuring brand consistency and effective messaging
- Collaborate with sales and product marketing, and product teams to create compelling presentations and product demonstrations that drive lead generation and customer engagement
- Analyze and report on tradeshow performance, including lead generation, attendee engagement, and ROI, using data-driven insights to refine future strategies and improve outcomes
2. Sponsorship Management:
- Partner with Global Alliances team to create sponsor packages that align with event goals and sponsor needs
- Track sponsorship sales and ensure sponsors meet deadlines and contractual obligations
- Serve as primary contact for sponsors, providing support before, during, and after event
- Facilitate sponsor activation opportunities, such as speaking slots and demos, to enhance visibility and engagement
3. Event Planning & Execution
- Collaborate with internal stakeholders to determine event goals, target audience, and messaging
- Conduct research on event venues, activities, and best practices, and present recommendations to internal stakeholders
- Manage event logistics, including vendor coordination, travel arrangements, and reviewing BEOs and MEOs from hotels
- Coordinate on-site logistics such as registration, signage, AV setup, catering, and content collection with speakers
4. Event Reporting
- Conduct post-event evaluations to measure the success of events and gather feedback for continuous improvement
- Analyze event metrics, including attendance and customer satisfaction, to assess event effectiveness
- Prepare post-event reports summarizing key findings, insights, and recommendations for future events.
Qualifications
- Bachelor's degree in marketing, communications, or a related field
- Minimum 7 years of experience in event planning and management, preferably in the tech industry or B2B sector
- Minimum 2 years of experience in tradeshow planning and management is a must
- Industry certification, such as the CMP, CSEP, CEP, or DES, and experience with CVENT event software preferred
- Strong project management skills with the ability to manage multiple events concurrently
- Excellent organizational and time management abilities to meet deadlines and deliver exceptional results
- Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders
- Budgeting and financial management skills to ensure cost-effective event execution
- Ability to travel up to 50%
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Other -
Industries
Software Development
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