Senior Director of Marketing

Salary: $ 160,000.00

We have partnered with a Manufacturing company in the Columbia, MO area to provide them with a Senior Director of Marketing. Please review the below description and let us know if you are interested.

Prioritized Must Have Skills for the Senior Director of Marketing:

#1. Education: Bachelor’s degree in Marketing preferred

#2. Experience: 10+ years’ experience preferred in marketing or product management

#3. Management experience preferred, with at least 5+ years of management of direct reports

Responsibilities Of The Senior Director Of Marketing

• Oversight of Marketing:
• Foster a collaborative and creative work environment, with continuous focus on supporting key company initiatives
• Ensure standard processes, procedures, and workflows are well developed, documented, and implemented across all areas of the Marketing department
• Oversight of the creative leadership team, ensuring the development of compelling and on-brand visual assets, including graphics, videos, and other creative materials that resonate with the target consumer and/or customer
• Provide guidance and support in curating custom merchandising solutions and strategies that align with our marketing strategies and market trends, ultimately in support of the companies go-to-market (GTM) strategies and pull-through initiatives
• Oversight of Marketing campaign management:
• Accountable for the planning, execution, and optimization of micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through
• Accountable for the planning and execution of all new product launch plans from the initial kick-off stage to roll-out, including creative assets
• Accountable for maintaining all of our brands’ positioning and guidelines
• Establish key performance indicators (KPIs) and regularly analyze marketing campaigns as well as the overall campaign performance
• Use data-driven insights and behavioral marketing to refine strategies and improve campaign effectiveness
• Strategic planning:
• Develop and implement comprehensive marketing strategies aligned with the overall organizational needs and goals
• Continuously conduct market research to identify trends, opportunities, and competitive threats across all brands
• Accountable for the creation and oversight of the brands’ short-term and long-term marketing plans
• Oversight of budgeting and resource allocation:
• Ownership and oversight of the overall marketing budget, including responsibility for brand budget allocations based on strategic priorities and overall business need and goals
• Accountable for the allocation of resources dynamically across various brands and/or marketing initiatives
• Oversight of relationship management:
• Collaborate with cross-functional teams such as sales, product development, and operations to ensure the marketing team’s focus and prioritization is aligned to the overall business strategies, needs, and goals
• Accountable for the oversight of the utilization, contracts, and overall relationships with external partners, agencies, macro-influencers, micro-influencers, ambassadors, and affiliates
• Oversight of digital marketing:
• Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media)
• Monitor and optimize digital merchandising and our overall online presence to enhance brand visibility and product awareness
• Innovation and adaptation:
• Stay updated on industry trends, emerging technologies, and innovative marketing practices
• Continuous monitoring and analysis of our competitors’ focus and strategy
• Implementation of new strategies to stay ahead of the competition
• Market analysis:
• Analyze market trends and competitor activities to identify marketing/brand opportunities and challenges
• Provide insights and recommendations based on market intelligence
• Content strategy:
• Ensure consistency in messaging and visuals across all communication channels
• Ensure content aligns with brand messaging and resonates with target audiences.
  

Requirements For The Senior Director Of Marketing

• Education: Bachelor’s degree in Marketing preferred
• Experience: 10+ years’ experience preferred in marketing or product management
• Management experience preferred, with at least 5+ years of management of direct reports
• Excellent written and verbal communication skills
• Experience working across multiple brands (agency environment or in house for an organization that has multiple brands)
  
  

Other Key Requirements

• 100% onsite
• No sponsorships or visa holders. No Corp-to-Corp.
  
  

Benefits Of The Senior Director Of Marketing

• Medical Insurance
• Dental Insurance
• Retirement Plans
  
  

About Relevante, Inc. – the Recruiting Firm Representing the Client for this Job

Relevante is an Outplacement Services and Direct Hire recruiting firm. We help our clients provide a soft landing for existing employees, consistent with their statement of values. We also help leading companies find the best talent for their mission critical positions. Our Clients are some of the best companies to work for in the US. Relevante has been consistently identified as one of the most innovative Outplacement Services and Recruiting firms. To stay connected with our network, please follow us on LinkedIn https://www.linkedin.com/company/relevante.