Senior Director, Music Communications

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

SoundCloud is looking for a Senior Director, Music Communications with a relentless work ethic and a deep passion for music and culture. This role will play a critical and highly visible role, spearheading music communications efforts across the organization.

Ideally based in New York or Los Angeles, the Senior Director of Music Communications will be responsible for the development and execution of a music communications strategy that proactively touts SoundCloud's unique platform and its vibrant community of creators and curators. You will work to increase overall brand awareness, credibility and emotional connections with SoundCloud and its artists through highly impactful proactive campaigns and earned media coverage across consumer, lifestyle, entertainment, business and trade media. This will include developing narratives aligned with overall business objectives, crafting press materials such as press releases, pitches, and briefing documents, and working closely with cross-functional teams in different time zones to identify, shape and tell stories that demonstrate the creative vibrancy and cultural impact the SoundCloud community of creators and music fans are having in the world. Working closely with the music team, you'll determine how to best highlight artist marketing campaigns, showcase artist successes on SoundCloud, and identify the most relevant speaking engagements, profiles, and Op-Eds to successfully position SoundCloud as thought leaders and drivers of culture in the music industry.

This is a full-time position reporting directly to the Sr. Vice President and Head of Communications.

If you are incredibly collaborative, relentlessly optimistic, and a problem solver, please keep reading:

Key Responsibilities

• Develop and execute comprehensive PR strategies that align with our business goals, ensuring consistent and effective messaging across all media channels
• Elevate SoundCloud’s brand presence within music, entertainment, and technology sectors by securing media coverage and managing our online reputation and overseeing brand consistency
• Plan and implement forward-thinking press campaigns for SoundCloud’s global music team - including artist marketing campaigns, new album releases, and overall artist and songwriter story-telling
• Leverage established media relationships and build additional strong press relationships across entertainment, consumer, music industry trades and business outlets. Act as a trusted partner to the Music, Artist & Label Relations, Data & Insights and Social teams to explore, drive and elevate the SoundCloud story to diverse audiences
• Specialize in proactive, bespoke creative storytelling that champions SoundCloud’s elevation of developing artists, emerging global musical genres, and data-driven cultural trends
• Work closely with artists, labels and managers to tell their SoundCloud story
• Develop and manage press campaigns for targeted artist releases & announcements in collaboration with external PR agencies and artist teams
• Maintain in-depth knowledge of the SoundCloud brand, including strategy and objectives, in addition to cultural trends and competitor landscape and apply this knowledge to strategic communications approach
• Develop and implement crisis communication plans to protect our reputation and address potential issues promptly
• Partner with cross-functional teams to ensure that social media strategy is effectively connected to broader company vision, including new product updates, audience and growth goals and overall communications strategy
• Track and analyze PR campaign performance, providing data-driven insights to optimize strategies and demonstrate the impact of PR efforts
• Mentor, coach and develop a direct report as well as manage external agency relationships to ensure alignment with goals
  
  

Experience And Background

• 10+ years of experience in media, entertainment, or music communications
• Strong music industry knowledge, media contacts and relationships
• Experience managing and owning cross-functional team collaboration and processes while also being an incredible hands-on contributor
• Demonstrated excellence in written, oral, interpersonal and presentation skills.
• An insatiable appetite for new music, trends and culture
• Flexible, adaptable and don’t mind moving quickly to keep up with the demands of busy, yet exciting work environment
• Experience in a global or international role a plus
  
  

The salary range for this role is $170,000-$180,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About Us

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
  
  

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office
  
  

Diversity, Equity, and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.