Senior Director, Global Consumer and Market Insights

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

We have annual revenues of :$900 million and our business performance has been nothing short of extraordinary with 21 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

About The Role

e.l.f. Beauty is looking for a Senior Director, Global Consumer and Market Insights to join our dynamic, fast-paced, high-growth company. The ideal candidate will have a consumer and community-first mindset with a strong background in executing consumer research and synthesizing market data to analyze and articulate consumer trends and business impacts. This person is highly self-motivated, inherently curious, and strategic yet detail-oriented, with a passion for analyzing data, surfacing insights, and storytelling with data to drive business decisions. The position will report directly to the Vice President, Consumer and Market Insights.

The Senior Director, Global Consumer and Market Insights is responsible for overseeing the global market and consumer insights functions, including market analysis, competitive intelligence, product insights, consumer research, audience segmentation, trends, and foresight, to drive actionable, data-driven growth through compelling storytelling. This individual will be adept at connecting dots across multiple data sources and strategically distilling and disseminating those actionable insights to all levels in the organization. This individual will be a thought leader and work collaboratively with cross-functional partners, acting as the voice of the consumer in making strategic connections between broad-based trends and marketplace opportunities. The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.

This position is based in any of our e.l.f. offices (NYC, Oakland, or LA), or can be based remotely for the right candidate. Remote candidates will be required to travel to an e.l.f. office at least once per quarter. All candidates will be required to travel for research and team meetings.

Responsibilities

• Translate business needs into the strategic roadmap for consumer and market research and analysis, overseeing the execution of the roadmap
• Strategically distill insights from diverse data sources and present them to senior stakeholders and cross-functional teams in a compelling narrative with concise and actionable findings and implications
• Leverage multiple data sources to connect the dots and develop a comprehensive understanding of the business environment, including competitive brands and products, social dynamics, consumer behavior, demographic/audience factors, and macroeconomics, keeping a pulse on consistently evolving trends and foresight within and beyond beauty. Disseminate insights and strategic recommendations throughout the organization at all levels
• Manage and mentor a team of analysts responsible for consumer research and market analysis. Provide robust, data-driven insights that enable strategic decision-making and represent the voice of customers and our community
• Oversee the design and execution of primary quantitative and qualitative research, as well as secondary research projects according to best practice methodologies and aligned to strategic objectives
• Leverage syndicated data tracking resources (e.g. Nielsen, Circana, Euromonitor, Numerator) for analysis of trends and identifying whitespace opportunities
• Lead the evolving consumer profile and audience segmentation initiatives across the brand portfolio
• Independently own end-to-end creation of presentations (e.g., PowerPoint), i.e., from storyline through final edits, including supporting the execution of Board-level presentations
• Collaborate with stakeholders in brand, innovation, digital, creative, and IMC functions, surfacing insights and analytics to further promote and enable consumer-centric, data-driven decision-making organizationally
• Drive the exploration and implementation of innovative and disruptive market and consumer research methodologies, including AI, to create next-generation insights approaches and methodologies
• Oversee the enhancement of market insights and voice of the consumer monitoring and tracking infrastructure to support evolving business needs
• Develop and maintain relationships with external data and research partners (Nielsen, Circana, Mintel, etc.), while consistently evaluating potential new data and research partners
  
  
  

Requirements

• Minimum 10+ years of experience in consumer research, market analysis, and data insights and analytics, inclusive of experience leading a multi-disciplinary consumer and market insights team
• Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related quantitative field. A master's degree or MBA is a plus
• Strong ability to analyze and synthesize disparate information from multiple data sources into a holistic story with strategic implications and recommendations. Capable of turning complex information into simple and understandable messaging
• Inherently curious, proactive, and enjoys digging beyond the surface to uncover insights. Exceptional at finding trends and the story in the data, articulating the “so what,” and translating insights into strategic, actionable recommendations
• Passionate about customer-centricity and data-driven strategy, with the ability to effectively communicate and influence key stakeholders
• Outstanding analytical, critical thinking, and organizational skills with extreme attention to detail. Ability to focus on both strategy and execution
• Excellent written and verbal communication and data story-telling skills, including the ability to clearly present findings and recommendations to diverse stakeholders. Has executive presence with a high degree of comfort working with and presenting to senior leaders
• Adept at designing and executing end-to-end quantitative and qualitative consumer research (i.e., survey development, focus groups), with the ability to generate relevant and actionable insights connected to consumer needs and business strategies
• Experience with multiple types of custom research, including positioning, segmentation, innovation concepts, advertising/concept testing, consumer journeys, path to purchase, brand health tracking, etc
• Outstanding ability to navigate syndicated data sets (e.g., Nielsen, Circana, Euromonitor, Numerator) beyond pulling numbers, to analyze and distill the most relevant insights
• Strong leadership skills with the ability to work independently and effectively across multiple projects, without sacrificing accuracy and attention to detail, in an extremely fast-paced environment
• Thrives in ambiguity, with strong prioritization and project management skills
• Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook)
• Experience with data visualization tools (Tableau, Power BI, etc.)
• Experience using data analytics tools and languages such as SQL, SPSS, etc
• Consumer goods industry experience preferred
• Passionate about the beauty industry
• Ability to travel 15% - 25%
  
  
  

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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