Senior Director - CRM and Sportsbook Promotions

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We are looking for a Senior Director of CRM & Sportsbook Promotions to join our rapidly growing marketing team. As the Senior Director of CRM and Sportsbook Promotions, you will be responsible for driving the strategic vision, development, and execution of our sportsbook offerings while also leading initiatives to enhance customer retention and engagement. This role requires a seasoned professional with a deep understanding of the sports betting industry, a passion for delivering exceptional customer experiences, and a proven track record of driving business growth.

Responsibilities

• Develop and execute a comprehensive sports CRM & promotional strategy leveraging data analytics and customer insight to fuel business growth and increase customer loyalty and retention covering all aspects of customer lifecycles.
• Be accountable for player retention and revenue KPIs and ensure promotional reinvestment spending is set to meet business goals and maximise ROI
• Create and build a structure for on-going testing and learning as well as creating a culture of innovation, collaboration, and continuous improvement within the team.
• Lead initiatives to enhance customer engagement through personalisation, loyalty programs, product features and leveraging our partnerships together with cross-functional teams
• Oversee the day-to-day operations of the promo function, ensuring integration with CRM operation, technology, data, and customer support functions.
• Build and lead a high-performing team, providing guidance, coaching, and mentorship to achieve departmental and organizational goals.

What are we looking for?

The ideal candidate will have:

• 7+ years experience in a director of strategy/leadership role within online sports betting
• Deep understanding of sportsbook operations
• Track record of successfully developing and implementing customer retention strategies.
• Experience establishing and monitoring KPI’s
• Strong analytical and strategic thinking skills with the ability to make data-driven decisions
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Flexible work from home or office hours
• Startup culture backed by a secure, global brand
• Opportunity to design promotions enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)