Senior Director, Brand Marketing

Who We Are Today

TravisMathew is now a leading innovator in lifestyle and performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend towards casualization. For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and soft, lightweight feel. By offering hundreds of varied, unique designs across monthly new product releases, we are establishing a new standard for the young professional. We want to elevate your look with details, subtleties, and craftmanship that will get you noticed … but without flash or pretension. As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great – and feel great – in TravisMathew. We’re throwing a party and you’re invited.

Where We Are Going

At TravisMathew we don’t just dream big, we plan big. Our goal is to become the top premium apparel brand in the United States with a global presence, while keeping our employees and customers at the forefront of all we do. We believe that a winning office culture will include opportunities for new leaders, a fun work environment, and cultivating an ideal work / life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, TravisMathew is focused on the development of sustainable practices, challenging ourselves to discover innovations in design, production and technology.

JOB OVERVIEW

The Senior Director, Brand Marketing is responsible for leading the development and implementation of the brand strategy and initiatives. This individual will oversee and drive the brand vision ensuring it is consistently applied across all marketing campaigns and brand initiatives. This is inclusive of strategic brand storytelling, developing and cultivating programs and relations with key influencers to elevate the brand.

ROLES AND RESPONSIBILITIES

• Oversee the marketing strategy and activation for all campaigns / initiatives
• Develop and execute compelling, on-brand marketing campaigns and plans
• Develop and execute marketing campaigns and creative activation strategies
• Oversee the campaign activation direction for marketing channel owners and key stakeholders
• Evolve TravisMathew’s marketing programs and brand experience across platforms and consumer touchpoints
• Oversee the campaign planning process and ensure all phases deliver marketing activation plans per objectives
• Oversee the Women’s Marketing Team develop innovative marketing strategies to support the growth
• Manage all PR / Media initiatives
• Develop and present annual marketing plan
• Develop and present new and innovative ideas to appeal to current customer base and new demographic channels
• Collaborate with marketing leadership to ensure brand vision and campaign plans align with existing and new customer targets and remain at the forefront of the apparel industry
• Collaborate with marketing channel owners and key stakeholders to ensure all marketing campaigns are concepted and activated in line with brand, product, and marketing objectives
• Identify, establish, develop, and optimize evolving success metrics
• Leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
• Oversee the development and management of monthly / annual budget
• Maintain up-to-date knowledge of marketing methodologies, best practices, and processes
• Manage external agency relationships (i.e., Earned Media (PR), Paid Media (OMD/Callaway) and Creative (TKG))
• Manage, coach, and develop the brand marketing team

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
• Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
• Highly proficient in design copy and general marketing guidelines
• Highly proficient in brand development and multichannel marketing concepts
• Proficient in creative process, marketing, graphic design, and brand development
• Ability to analyze market trends, anticipate opportunities and develop strategic insights
• Ability to drive, influence and collaborate across numerous functional areas
• Ability to manage multiple projects simultaneously
• Ability to manage and mentor a team
• Strong communication and decision-making abilities
• Strong creative thinking and leadership
• Strong organization and planning skills

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing or related field
• Minimum 10 years’ experience in a brand or creative management capacity
• Minimum 5 years’ experience in a leadership capacity
• Experience in retail and wholesale marketing

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.

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