TravisMathew is now a leading innovator in lifestyle and performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend towards casualization. For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and soft, lightweight feel. By offering hundreds of varied, unique designs across monthly new product releases, we are establishing a new standard for the young professional. We want to elevate your look with details, subtleties, and craftmanship that will get you noticed … but without flash or pretension. As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great – and feel great – in TravisMathew. We’re throwing a party and you’re invited.
Where We Are Going
At TravisMathew we don’t just dream big, we plan big. Our goal is to become the top premium apparel brand in the United States with a global presence, while keeping our employees and customers at the forefront of all we do. We believe that a winning office culture will include opportunities for new leaders, a fun work environment, and cultivating an ideal work / life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, TravisMathew is focused on the development of sustainable practices, challenging ourselves to discover innovations in design, production and technology.
JOB OVERVIEW
The Senior Director, Brand Marketing is responsible for leading the development and implementation of the brand strategy and initiatives. This individual will oversee and drive the brand vision ensuring it is consistently applied across all marketing campaigns and brand initiatives. This is inclusive of strategic brand storytelling, developing and cultivating programs and relations with key influencers to elevate the brand.
ROLES AND RESPONSIBILITIES
Oversee the marketing strategy and activation for all campaigns / initiatives
Develop and execute compelling, on-brand marketing campaigns and plans
Develop and execute marketing campaigns and creative activation strategies
Oversee the campaign activation direction for marketing channel owners and key stakeholders
Evolve TravisMathew’s marketing programs and brand experience across platforms and consumer touchpoints
Oversee the campaign planning process and ensure all phases deliver marketing activation plans per objectives
Oversee the Women’s Marketing Team develop innovative marketing strategies to support the growth
Manage all PR / Media initiatives
Develop and present annual marketing plan
Develop and present new and innovative ideas to appeal to current customer base and new demographic channels
Collaborate with marketing leadership to ensure brand vision and campaign plans align with existing and new customer targets and remain at the forefront of the apparel industry
Collaborate with marketing channel owners and key stakeholders to ensure all marketing campaigns are concepted and activated in line with brand, product, and marketing objectives
Identify, establish, develop, and optimize evolving success metrics
Leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Oversee the development and management of monthly / annual budget
Maintain up-to-date knowledge of marketing methodologies, best practices, and processes
Manage external agency relationships (i.e., Earned Media (PR), Paid Media (OMD/Callaway) and Creative (TKG))
Manage, coach, and develop the brand marketing team
Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
Proficient in marketing software (i.e., Photoshop, InDesign, etc.)
Highly proficient in design copy and general marketing guidelines
Highly proficient in brand development and multichannel marketing concepts
Proficient in creative process, marketing, graphic design, and brand development
Ability to analyze market trends, anticipate opportunities and develop strategic insights
Ability to drive, influence and collaborate across numerous functional areas
Ability to manage multiple projects simultaneously
Ability to manage and mentor a team
Strong communication and decision-making abilities
Strong creative thinking and leadership
Strong organization and planning skills
EDUCATION AND EXPERIENCE
Bachelor’s Degree in Marketing or related field
Minimum 10 years’ experience in a brand or creative management capacity
Minimum 5 years’ experience in a leadership capacity
Experience in retail and wholesale marketing
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.
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Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Retail Apparel and Fashion and Retail
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