PepsiCo

Senior Designer, Corporate Identity

PepsiCo New York, NY

Overview

At PepsiCo Design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.

Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world.

Responsibilities

Responsibilities:

  • The Corporate Designer is responsible for partnering across different types of design projects and executing comprehensive brand design and graphic design projects across our Corporate and Communications programs.
  • Successful candidates will demonstrate a superior ability to learn and apply design thinking from ideation through concept development, refinement, and execution.
  • Create high-quality brand design solutions by directly executing design and leveraging internal/external design resources. The Designer must be able to sketch and articulate his/her creative thinking.

Qualifications

  • Qualifications:
    • Minimum 4 years of experience with a background in corporate brand design with 360 identities.
    • Will have a strong understanding of photography production, briefs, and photography art direction.
    • Will have a strong understanding of graphic design, editorial design and typography. Good skills in UX/UI will be a plus.
    • Great sketching skills and idea development techniques to create and communicate concepts.
    • Work cross-functionally throughout the center to support Innovation and Design
    • Collaborative, able to ideate and construct ideas within a team-based design environment.
    • Technically solid, able to illuminate ideas and visualize design stories across a variety of media.
    • Art Direction – Researching complex subjects, developing treatments, and keeping each project on time and within budget.
    • A passionate, motivated, and extremely creative person.
EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement.
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Design
  • Industries

    Food and Beverage Services and Manufacturing

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