Senior Creative Director, Global Brand

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

lululemon Brand Creative is the soul of our brand. Our focus is on imagining and delivering a radical new vision of wellbeing to the world—one centered on movement and mindfulness .

a Day In The Life (what You'll Do)

Creative Oversight

• Responsible for elevating global brand creative output across campaigns, activities, branded initiatives, identity and events (the omni experience)
• Define's creative strategy (across activities and platforms)
• Identifies brand creative opportunities for consistency across channel
• Partners with strategy to identify brand and product storytelling opportunities
• Identifies , manages and directs tier 1 & 2 global agencies
• Uses market trends, consumer need, and competitive landscape and to support creative strategies
• Tracks brand & campaign performance and can interpret data to influence larger creative strategies
• Responsible for influencing and collaborating with cross-functional and regional executive teammates
• Direct visual centers (global)
  
  

Planning & Resourcing

• Work with cross-functional executives and leads to set project deadline and content goals
• Develops best-in-class creative process and resource strategies for projects both in-house and externally based on business strategy and roadmap
• Identifies resource and timeline gaps and calendar efficiencies with team and key executive counterparts
• Key input, driver and editor of budgetary, resource and project/initiative needs f or yearly planning (AOP)
• Responsible for executing on-time and on-budget
• Plans resources against concept map
• Develops global creative initiatives based on project and business needs
  
  

M anagement

• Identifies opportunities for professional development growth to the team
• Inspires teams - p ushes methods, creative processes and thinking (brand storytelling, consistency, and differentiation)
• Reports progress of projects at major stages to SVP Brand Creative
  
  

Skills

• Executive presentation skills
• Leadership skills / interpersonal skills
• Naturally partners with copy creative director and leads
• Approve department level budgets, timelines & resources
• Expert in creative direction across channels and media (digital, film, video, environments)
• Brand & integrated marketing expert
• Drives cross-functional collaboration
• Creative and strategic thinker & influencer
• Excellent verbal & written skills (creative and comms)
• Well-versed in current creative software
• 10+ years of agency oversight
• Global experience
• Expert in turning a guest insight into impactful creative
• Visual curator w/strong creative vision
  
  

Qualifications

• 15-18 years of relevant experience
• BA, BFA Arts/Fine Arts
• MA, MFA Arts or Fine Arts
• Agency e xperience
• Client-side e xperience
• Experience directly leading a team of 10+ people
• Market research and i nsight gathering experience
  
  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

Additional Notes

Immigration support is potentially available for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $179,700-235,800 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.  

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.