About: Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy’s, Inc. The face of retail is changing, and change requires innovation.
Macy’s Digital business is in the top 10 largest in the U.S. (#1 largest in NYC) and has driven 10 consecutive years of double-digit growth. We’re building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.
Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy’s Digital to grow your career and help shape the future of an iconic brand.
Job Overview
The Senior Manager, SEO Content Lead plays a strategic role within the in-house SEO team. They collaborate with the Director of SEO to drive organic growth through planning and executing strategic initiatives. This role oversees a team of specialists responsible for on-page optimizations. Additionally, they are responsible for measuring and reporting SEO content performance. The SEO Content Lead collaborates closely with creative, project management, and site merchandising teams across multiple business units.
The ideal candidate has experience organizing and managing a robust SEO content strategy including editorial content, informational guides, category level copy blocks, transactional content and more. It is crucial that the candidate also understands, in-depth, SEO best practices enabling them to clearly and effectively articulate complex ideas to a non-SEO audience. They perform other duties as assigned.
What You Will Do
Develop an SEO content calendar that includes but not limited to enterprise priorities, new product additions, marketing & social alignment, seasonal events such as Black Friday which will inform the optimization strategy.
Manage partnerships with third-party content vendors to ensure the copy delivered is consistent, optimized and driving incremental traffic.
Measure and report on the effectiveness of implemented strategies in generating increased traffic and organic revenue.
Represent SEO content related strategies in cross-functional business meetings and workgroups.
Monitor and analyze existing content into ensure freshness and competitiveness.
Stay updated on digital marketing trends and developments, share new techniques with the team, and provide SEO education and training to the broader group.
Recruit, train, and manage a team of SEO category specialists and SEO content writers responsible for day-to-day SEO tasks.
Competencies: We encourage candidates with either a bachelor’s degree or equivalent work experience in a related field to apply.
6-9 years experience.
Experience managing large scale complex omni-channel retail campaigns with a proven ability to improve click share, traffic, conversions, sales, and ROAS.
Experience optimizing across consumer journey (awareness, consideration, and demand) against key KPIs (CPA, CPI, ROAS, ROI, etc.)
Ability to leverage analytical skills and proficiency in data analysis to identify trends and provide perspective recommendations. Proven ability to execute recommendations.
Experience working with various attribution systems and platforms, i.e., Adobe, Google Analytics, etc.
Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
Experience in testing and experimenting with different ad formats or hypothesis to optimize campaign performance.
Experience leading conversations with senior leadership and cross-function teams.
Have strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously, ensuring that each is completed, at times against competing deadlines.
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
Experience with team management with an ability to lead and manage a team of associates and specialist, providing guidance, coaching and feedback as needed.
Ability to think creatively, strategically, and technically.
Ability to work a flexible schedule based on department and Company needs.
DIGITAL00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits: https://employeeconnection.net/CareerSiteMedia/ucmfa67293419.pdf#xd_co_f=NTY4YTE2MzctMDA4Mi00YTI1LTk0YmQtOTkwNzRmZjYyNzE5~
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Retail Apparel and Fashion and Marketing Services
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