Senior Communications Manager, USA / Communications Director, USA

Organisational Context

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department of Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).

BTA is a global organisation with 280+ employees based in 16 different countries and has a diverse culture. VisitBritain is the official tourist board for England, Scotland, and Wales, and is responsible for marketing Great Britain worldwide to prospective travellers.

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

VB/VE plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy. As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK.

Our organisational values have been collaboratively drafted with colleagues across various divisions and geographical locations. They give us a fresh sense of direction and inspire us to drive transformative change within our organisation.

As one global team, we work together with Passion, in Partnership and at Pace:

· with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.

· in Partnership – empowered to work with partners towards a greater aim beyond our own.

· at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

*** To apply for this position, you must be a ‘GREEN CARD HOLDER’ or an ‘AMERICAN CITIZEN’ and either be based in New York or able to relocate to New York. The British Tourist Authority will not provide sponsorship and/or relocation cost to the successful candidate***.

Main purpose of the role

The Senior Communications Manager/Director works to develop and implement an annual integrated Communications plan for VB-USA. Working through an extensive list of media contacts. One of the key purposes of this position is to enable the delivery of VB’s strategic PR and communications objectives by proactively pitching key themes & ideas, showcasing VB and our activities, and increasing our profile through desk-side pitching, media visits, events, content creation trips through influencers and general media coverage.

Together with the wider team in London, the post-holder will take the lead in both the planning and execution of Corporate Communications for the region, including those related to the role VisitBritain plays to drive Government tourism agenda including the profile of the Chairman, CEO, Directors, and EVP of the region.

The role also works with other members of the Americas team (including marketing, public diplomacy and B2B), to ensure communications are part of the integrated approach to delivery across the region, and act as a PR champion within the region and the organization.

Please refer to the job description for more detail.

Important Information

In order to apply for this vacancy, you must complete personal statement section of the application form on our recruitment system highlighting how you meet the criteria stipulated in the job description and person specification and submit it.

If you have any questions, please email recruitment@visitbritain.org

The application window will close at 23:55 (UK Time) on 04 August 2024.