Senior Brand Manager (Innovation)

The Company:

FANCY SPRINKLES® is a digital born, omni-channel business disrupting the edible arts and baking industries. The company is the leading digital brand in the decorating food and beverage space offering innovative products, tools, and content for bakers, edible artists, and entertainers alike. Founded in 2016 by Lisa Stelly, FANCY SPRINKLES® produces products and kits to decorate food and beverages, including edible glitters, candy melts, artisanal sprinkles, coloring gels, and more. FANCY SPRINKLES® strives to unleash creative potential by fueling individuals to express themselves through products to empower imagination, push boundaries and make the world a more decorated place. The company employs a fully remote corporate team that is highly diversified across the US.

In 2018, the company received its first institutional funding from Chicago-based investment management firm Sterling Partners. The capital supports the need to further build the team, expand infrastructure, and grow its product pipeline. Lisa Stelly continues to inspire and lead the company in her role as Chief Creative Officer, focusing on developing new products and categories, and creating content for a wide array of channels through which the brand connects with an expanding and highly discerning customer base.

Position Summary: Senior Brand Manager, Innovation

As the Senior Brand Manager, Innovation, you’ll play an integral part in driving Fancy Sprinkles’ growth. You’ll set the strategic product road map and go-to-market plan for our expanding portfolio. You will manage our multi-category portfolio across multiple retailer channels, including e-commerce, Mass, Food and Club. You’ll set a research plan to learn directly from our consumers and provide insights to Sales, Marketing, and Operations in order to move the business forward. You’ll have a hand in forecasting, budgeting, strategic decisions, and cross functional leadership while working closely with the Sr. VP of Brand, the integrated marketing team, and outside agency partners. This role will be a balance between analytics, strategy, and creativity, being a cross functional leader.

Responsibilities:

• Own the entire product roadmap process and lead within the cross functional team to commercialize and execute your go-to-marketing strategy.
• Oversee the Renovation and Innovation product launches across multiple categories of business.
• Reporting results, providing detailed reports that showcase the results in a digestible way.
• Identify insights that can keep moving the business forward to reach the goals.
• Keep up with industry best practices and news – implementing new “test & learn” opportunities to keep Fancy Sprinkles in the lead digitally and at shelf.
• Work in a matrix organization to deliver results. Partner and coach cross-functional team members, contractors, and agency partners.
• Oversee the product launch calendars and meet all deadlines.

Requirements:

• Bachelor’s degree in marketing or equivalent experience.
• Minimum of 6-8 years of experience in product/brand management, ideally with a Consumer-Packaged Goods (CPG) company.
• 1-2 years of experience with people management is preferred.
• 3-5 years Experience in project planning, management, and delivery, including all elements of scope, time, costs, risk assessment, integration, and communications.
• Demonstrated ability to lead large-scale, cross-functional projects with significant financial impact and monitor people from multiple levels.
• Must ask the hard questions, look for additional solutions to everyday problems, is empathic, can brainstorm while providing direction, and can spot trends quickly.
• Data-savviness and ability to talk to data-driven insights. Can manage research and insight partners.
• Organized with excellent project management skills - self-starter who sees opportunities for change and wants to implement them quickly.
• Strong leadership & communication skills, both written and verbal, plus the ability to perceive and present information both analytically and creatively, to all levels of the organization, including leadership.
• Experience with end-to-end product development and commercialization processes.
• Excel and PowerPoint guru. (e.g., VLOOKUP, pivot tables).
• Experience with Syndicated Data (IRI preferred).
• Familiarity with traditional trade channels: food, mass, club, and convenience.
• A willingness to navigate change and ambiguity.
• A passion for the consumer.
• Excited to join a startup and transform the business from a DTC Giant to a Retail Challenger Brand.