Most ‘brand’ roles at traditional companies are slow and stagnant. You inherit a great history, but end up focused on protecting past success rather than blazing paths for future growth. And most startup brand leadership roles, well, they don’t exist. The C-suite runs the business, and brand teams operate without a strong connection to business results.
We are looking to hire a strategic, analytical, consumer-insight-obsessed Brand Lead with a proven track record of progressive success in building iconic, consumer brands that exceed business goals.
Essential Functions And Impact Areas
Shape the growth plan for your respective brand(s) to achieve business goals across net income, gross margin and EBITDA
Size and scope new opportunities through the development of robust forecasts and business models to prove out ROI and size of prize
Build out the brand roadmap based on your work and get hands on with execution, partnering with integrated marketing, creative, product/packaging, engineering, consumer insights, medical, legal - to bring plans to life
Set the brand calendar around which cross-functional teams plan and ensure plans are well communicated + understood → You are the “connective tissue” across teams
Lead category business intelligence and health of business, forecasting and financial planning and PNL; monitor performance across channels and gain new insights on the business, identifying ways to grow
Lead our brand’s expansion into new distribution channels, developing competitive pricing strategies, best in class content to support the launch and managing the marketing budget
Partner with the IMC and Creative teams to make our marketing as effective as possible, leveraging insights to shape communication and maximize performance of acquiring new buyers
Develop robust go-to-market and commercialization strategies for all new product launches in partnership with IMC, Product & Sales teams
Manage and develop an Associate Brand Manager
Minimum Requirements
5+ years of brand management, with experience at both a traditional CPG and modern D2C brand preferred
Generalist business training or background where a strong analytical skill set was developed
You are analytical but able to go beyond the data: you are able to derive key insights from a variety of data points and sources and put them into context to get to the “so what”
You love a challenge and are self-driven: you thrive under pressure and can very quickly become a subject matter expert on any subject through self-drive; you can take on projects and manage them end-to-end, seeking help and guidance as needed
Exceptional communicator: you can clearly communicate complex ideas through different mediums; you are able to build relationships quickly
Humble team player: you are constantly trying to learn from others and you have a flexible approach that enables strong collaboration with cross-functional partners; you have a can-do attitude and will roll up your sleeves to do what is needed for the team
Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Wellness and Fitness Services
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