Senior Brand Manager

req39944

Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Senior Brand Manager

• Annual Bonus Eligibility*
  
  

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons To Work At Bimbo Bakeries USA

Salary Range: $114,000 - $159,600

Comprehensive Benefits Package

401k & Company Match

On the Job Training with Advancement Opportunities

Position Summary

We are seeking an experienced CPG Senior Brand Manager who is passionate about strategically driving brand growth, actioning consumer insights and delivering innovative products and marketing campaigns to grow a major strategic Bimbo Bakeries USA category – Premium Sliced Bread. Brands under your responsibility would include Arnold, Brownberry, Oroweat, Rustik, and a number of smaller and regional brands. You will lead cross-functional teams and be the voice of the consumer to develop brand strategy, innovation roadmap, digital media strategy, and brand communication campaigns for Premium Bread.

Key Job Responsibilities

• Execute development of brand portfolio strategy in close coordination with Senior Marketing Director, Media, Analytics and Content (MAC) team, Innovation team, Consumer Insights team, Research & Development (R&D), Manufacturing, Business Units and Key Customer Teams.
• End-to-end management of consumer opportunities for the brand, inclusive of strategic opportunity identification, market positioning, partnership on program / communication development/ innovation strategy and tracking of metrics.Lead brand strategy execution including annual brand plans and strategic plans including five-year innovation and communication vision.
• Embrace the consumer, collaborating with the insights and research teams to uncover and analyze consumer insights to drive brand growth.
• High level of comfort pulling and analyzing data from sources such as Circana and Margin Miner is required.
• Strong analytical skills with the ability to generate business insights from diverse data sources and use that data to convey compelling selling stories/solutions for the sales force.
• Be front-line obsessed and willing to travel 20% to stay engaged with the front-line and bakeries, where the most important aspects of our business are happening.
• Be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.
• Collaborate with creative agency partners and content strategists and creative strategy to create award-winning communication that wins both the hearts and minds of our consumers.
• Collaborate with the MAC team on annual media plans informed by performance metrics and Marketing Mix Analysis.
• Collaborate with Omnichannel team to build a cohesive go to market strategy for key marketing initiatives that will drive results in retail and ecommerce that ladders up to the brand’s overall strategy.
• Ensure operational capabilities and value cross-functional and diverse perspectives by leading steering calls with key cross functional partners.
• Be a cross-functional leader, partnering alongside with innovation team, manufacturing and R&D to generate a pipeline of short and long-term new products.
• Collaborate on the development of innovation pipeline with innovation team including brand design, product strategy and communication campaigns.
• Lead Superior Quality Always in market testing, ensuring we are delivering the best quality products to our consumers.
• Skilled at development and execution of presentations, sell sheets and field communications.
  
  

Key Competencies

• Accessible and responsible
• Strategic thinker
• Ability to develop and complete a series of goals and tactics, with minimum supervision
• Sharp operator, creative and resourceful
• Flourishes in a fast paced and diverse environment
• Adaptable and works well with different personality types
• Organized work style – Master at Multi-Tasking
• Working knowledge of marketing plan development and execution
• Strong public speaking and presentation skills
• Excellent organizational and communication (written and oral) skills
• Strong at managing priorities and deadlines
• Open to learning/developing new processes
• Aspires for a long-term career in marketing
• Strong understanding of media and omnichannel
• Expert in Microsoft Office (and margin miner or MicroStrategy if internal)
• Experience with Circana or Nielsen
• Management and development of team, including Brand and Associate Brand Managers
  
  

Education And Work History

• Bachelor’s degree in marketing or a related field. MS or MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
• Minimum of 7+ years’ marketing experience, CPG preferred.
  
  

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.