Search Engine Optimization Specialist

WHO IS DESIGN GROUP?

Design Group Americas is one of the U.S. leaders of gift packaging, crafts, décor, and creative play products with a portfolio of over 50 national brands, sold nationwide and around the globe in the mass, middle and specialty markets. We are proud to serve the best and biggest retailers in the market like Amazon, Walmart, Target, and JoAnn Stores PLUS over 7,000 independent specialty retailers.

Design Group is hiring an SEO Specialist to manage all SEO activities including but not limited to content strategy, link building and keyword strategy to increase rankings on all major search networks. The SEO Specialist will identify strategies, techniques and tactics to increase the number of visitors to our DTC websites and obtain a high-ranking placement in the results page of search engines.

Note: This is a remote role, but candidates in the Eastern and Central time zones are preferred to ensure alignment with the team's working hours.

WHAT WILL I DO IN THIS ROLE?

• Develop website optimization strategies that increase search engine rankings.
• Optimizes copy and landing pages for search engine optimization.
• Performs keyword research including discovery and expansion of keyword opportunities.
• Research and implement content recommendations for organic SEO success.
• Create optimized content.
• Understanding of HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors.
• Manages relationship with our SEO solution & partner(s).
• Track and use the data from the SEO solution, web-wide context, and recommendations to optimize.
• Implements recommendations from our SEO partners.
• Auditing the site for technical and performance issues that affect SEO.
• Measuring SEO rank and business results on a site-wide and page-by-page basis
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Partner with our internal development team to ensure SEO best practices are properly implemented on website.
• Partner with merchandising and marketing teams to drive SEO in content creation and site development.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Enabling collaboration and coordination across teams.
• Keep up to date with the latest trends and best practices in SEO.

WHAT SKILLS DO I NEED?

• Bachelor’s degree in Business, Marketing, or related major.
• Proven SEO skills with 2-4 years of work experience in the SEO field, ideally working with DTC websites.
• Outstanding copywriting and copyediting abilities.
• In-depth experience with website analytics tools.
• Must be proficient in MS Excel, Power Point, and Word.
• Must be able to work within sensitive time constraints in order to meet deadlines.
• Extremely detail-oriented and organized.
• Must be a self-starter and able to work independently.
• Strong project management skills and exceptional attention to detail.

WHAT DOES DESIGN GROUP OFFER ME?

We offer a comprehensive employee benefits package including medical insurance and 401k with matching program as well as a paid time off plan including family leave options. Design Group believes in a fun, flexible work environment that allows your creativity to flourish and grow.

Minimum Pay Rate: $45,000 annually

Maximum Pay Rate: $55,000 annually