Retail Media Manager, Digital Commerce

Implus Footcare, LLCis an industry-leading global consumer packaged goods company with 18 brands in footwear accessories, hosiery, specialty running, outdoor, fitness and movement categories. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Sof Sole, YakTrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Harbinger, TriggerPoint, Perfect Fitness, Balega, Sport-Brella, DryGuy, Spenco, ForceField, Stabil, SKLZ, and RockTape. From insoles, socks, and shoe care to fitness equipment and seasonal accessories, Implus' products are sold in over 80,000 retail locations across North America and in over 70 countries worldwide.

At Implus we believe in the power of diversity, equity & inclusion and are committed to creating an environment where all team members can thrive, regardless of their background, identity, or experiences. We encourage & value different perspectives and are seeking a RETAIL MEDIA MANAGER- DIGITAL COMMERCE who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds.

POSITION SUMMARY:

As a Retail Media Manager, you will play a vital role in our Digital team's success by focusing on driving consumer demand via Media / Merchandising vehicles for Implus brands. This role will work closely with the SVP of Amazon, Amazon & Retail.com National Account Managers, Manager of DTC, Customer Supply Chain & Order Management Manager to ensure strong growth on advertised Digital Commerce platforms. Further, they will work closely with an external agency and internal resources to support planning, advertising, merchandising, and custom content needs. This role will be highly collaborative across many Implus business teams including Creative, Brand, and Operations.

Essential Job Function:

• Works directly with Implus’ media agency to execute, manage, and optimize all retailer media campaigns both domestically and internationally. Ensures all campaigns meet and exceed benchmarks
• Works with the SVP of Digital Commerce to define investment models as part of planning and budgeting frameworks
• Leverage platform data to define and deliver audience-first strategies
• Deliver measurable ROI and incremental sales as measured through performance media KPI’s
• Works directly with the National Account Managers to develop and execute GTM strategies via media activation
• Provides strategic leadership for the trafficking, management, and optimization of advertising campaigns
• Delivers weekly, monthly, quarterly, and yearly performance results
• Creates full-funnel media strategies based on Brand objectives to drive demand and conversion digital media and merchandising activation
• Evaluate competitive activity to create strategies to optimize Implus’ media activity
• Works directly with the National Account Managers to review campaign performance and leverage data from Amazon Marketing Cloud
• Identify and codify best practices in creative execution and support of promotional events. Define inputs into the campaign and event planning to ensure creative consistency, efficiency, and scale.
• Responsible for the communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization & in-platform quality assurance
• Works with internal cross-functional digital teams and Agency to identify uses of Amazon advertising platform for non-Amazon traffic drivers
• Aligning Media KPIs and objectives with Sell-In growth and Sell-Out acceleration
• Lead the advancement of capabilities and understanding of the evolving Retail Media landscape across the organization.
• Develop keywords, lifestyle, segment, and affinity strategies to drive Brand awareness, consideration, and conversion.
• Develop strategies on how to leverage Advertising media platforms to uncover opportunities around process and create best practices for brands to leverage
• Provide activation strategies and plans that influence shopper behaviors in the marketplace
• Manage retailer media budgets with Agency; Reconcile invoicing
• Develop strategies that grows Implus’ share of digital share and market share growth
• Partner with the Digital Commerce Administrator to grow organic volume
• Lead across regions and functions on best practices in digital marketing, with focus areas such organic, platform social, digital shelf, retail media, creative, owned assets, and digital KPI performance measurement/optimization
• Provide internal training to NAMs and other internal stakeholders on high-level funnel activations across the Amazon ecosystem

Minimum Qualifications: Knowledge/Skills/Abilities

• Expert in programmatic technology, platform, and partner solutions
• Knowledge of media strategies and the role of performance marketing and retail media
• Amazon Media certification
• Excellent verbal, written communications, and presentation skills
• Strong analytical skills and working Excel knowledge, including VLOOKUP, SUMIFS, shortcuts, etc.
• Collaboration mindset/team player
• Detail-oriented with strong attention to project management and follow-through
• Solutions-orientated with strong critical thinking abilities and problem-solving skills
• Ability to partner with cross-functional teams across marketing, sales, media, agency and finance
• Previous Agency management experience

Preferred Qualifications:

• 4+ years’ experience within the programmatic industry with recent hands-on keys experience with AMS, DSP (OTT, Twitch, Audiences), PacVue/Skai)
• Minimum of eight (8+) years of media experience, with a strong track record of business results and organizational leadership. CPG experience as a marketer, publisher/partner or via an agency is required.
• Deep understanding of Amazon media ecosystem and insights tools, including Search and display
• Knowledge of Google Advertising and Walmart Media platforms
• Experience working with, and selecting, advertising technology
• Experience working with data media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights
• Track record of marketing leadership success, identifying and implementing new business opportunities, measuring, and delivering in-market results.
• Strong analytical skills and understanding of ecommerce & retail KPIs, inclusive of trade and media
• Demonstrated understanding of, and ability to shape, data-driven media strategies
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems, and overcome obstacles
• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences

Education & Experience:

A bachelor's degree in a related field of study OR a combination of education & experience will be considered.

Relevant Working Conditions & Physical Demands:

• Observe/Identify: The ability to observe details at close range (within a few feet of the observer).
• Hearing: Ability to effectively communicate with co-workers, customers, and vendors.
• Operate: Write, type, and use the telephone, copier, and computer systems.
• Stationary position: Must be able to remain in a stationary position 50- 75% of the time.
• Mobility: Occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc.
• Communicate: Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• Exposed: Standard climate-controlled office setting

Implus is an Equal Opportunity/Affirmative Action Employer and committed to creating a diverse and inclusive company culture. All qualified applicants will receive consideration for employment without regard to race, color, religion/belief, sex, national origin, gender identity, sexual orientation, age, protected veteran status, disability status, or any other protected status under the law. Individuals needing reasonable accommodation should contact hr@4implus.com.