The Sage Group’s client is seeking a Research Program and Communications Manager, Global Market Insights.
Overall Responsibilities
As a Research Program and Communications Manager you will have two primary areas of focus.
You will lead the project and process management of concurrent research initiatives. You will collaborate with researchers across the Global Market Insights team and internal stakeholders to ensure the effective delivery of research initiatives that meet internal quality standards and align with research briefs. Additionally, you will work with vendors to ensure timelines are met and key progress metrics are reported.
You will develop and execute a communications strategy to elevate the visibility and impact of Global Market Insights work. You will help position the Global Market Insights team as a thought leader and trusted advisor among both internal and external stakeholders.
Top 3 Daily Responsibilities:
Program Management: manage program timelines with internal teams, internal stakeholders, and external vendors. Develop and manage project plans and related documentation to monitor program progress and stakeholder and partner updates.
Research & Analysis: fulfill stakeholder requests for analysis and data. Coordinate complex analysis requests with internal research lead and external vendors. Provide perspectives on technical areas related to research if needed (e.g., sampling, quotas, sample size, etc.).
Communication Strategy, Content Creation, Coordination & Measurement: Develop, update, and maintain a communication strategy and plan, including KPIs to track the effectiveness of communication efforts. Craft communications content such as newsletters, research summaries, and other materials.
Mandatory Skills/Qualifications:
Strong understanding of qualitative and quantitative market research methodologies
Strong project management skills, particularly within the context of market research
Data analysis and analytical skills
Excellent written and verbal communication skills, with the ability to distill complex information into clear, concise, and engaging narratives for diverse audiences
Non-Essential Skills/Qualifications:
Experience in B2B research
Key Services:
Program Management:
Managing program timelines with internal teams, internal stakeholders and external vendors
Coordinating internal resources to ensure timely and efficient execution of task/projects
Assisting in defining, developing and managing program/project management controls and processes necessary to add structure and efficiency to overall project execution
Developing and managing project plans and artifacts to monitor program progress, stakeholder and partner updates
Research & Analysis:
Fulfilling stakeholder requests for analysis and data
Coordinating complex analysis requests with internal research lead and external vendors
Providing initial data analysis and insights on research
Providing perspectives on technical areas related to research (e.g., sampling, quotas, sample size, etc.)
Communication Strategy, Content Creation, Coordination & Measurement:
Developin a multi-channel communications plan outlining target audiences, key messages, content formats, and distribution channels (internal platforms, industry events, publications, etc)
Creating communications materials such as narratives, newsletters, presentations
Establishing metrics to track the effectiveness of communications efforts
Coordinate with members of Global Market Insights team and if relevant, partner Insights teams on content development
Coordinating with external design and communication vendors where needed
Key Deliverables:
For key research initiatives, deliverables will include the following:
Stakeholder engagement to finalize research scoping
Maintenance of research archive and documentation for all relevant initiatives
Development, updates, and maintenance of research calendars, timelines and milestone updates
Collaboration with researchers to synthesize research into compelling, actionable narratives
Comms:
Communications channel strategy that targets key internal and external audiences, identifying the most effective platforms and formats for disseminating insights
Recommended KPIs and mechanism to track effectiveness of comms efforts on an ongoing basis
Creation of compelling content that highlights insights-driven successes, methodologies, and thought leadership
Update/maintain internal GMI team site
Coordinate production of internal GMI quarterly newsletter, which includes highlights of GMI work
Any other deliverables that client requests in writing (email to suffice).