Research Analyst, NBC Local - NYC
Research Analyst, NBC Local - NYC
NBCUniversal
New York, NY
See who NBCUniversal has hired for this role
Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
This is an opportunity to learn and grow in an exciting, evolving media research environment. The role will handle analyzing viewership data to deliver insights that drive audience and business development for NBC Universal’s Local Media division.
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
This is an opportunity to learn and grow in an exciting, evolving media research environment. The role will handle analyzing viewership data to deliver insights that drive audience and business development for NBC Universal’s Local Media division.
- Create and maintain station sales inventory and estimates based on Nielsen and comScore ratings for all properties which include NBC, Telemundo, NBC Sports Regional Networks, COZI & TeleXitos. Implement these ratings for new programming, sports, and specials across all markets
- Team regularly supports over 200 sellers with 40-50 ad hoc sales requests per week, analyzing and interpreting audience data across the NBCU Owned Television Stations division to support our sales organization (NBC, TEL, RSN, COZI & TELX) and digital properties
- Conduct analyses to understand the consumer and establish competitive advantages
- Team supports over 30 local stations providing backup for market research leads when needed
- Support insights into emerging industry measurement across NBCU Local property’s various platforms
- Aid in development of future sales system involving Nielsen and Comscore and help supply a more efficient workflow
- Manage the implementation of new data and their impact in our inventory system
- Ability to handle roadblocks of the inventory system and figuring out solutions
- Collaborate with our Sales Operation team regarding inventory system testing for new and improved features
- Support Sales teams in the development of insights and presentations to engage advertisers and their agencies
- Must be willing to work in New York, NY
- Bachelor's degree or equivalent Experience
- Significant interest in research, advertising, or in a media outlet
- Understanding of television industry in relation to ratings and sales
- Basic knowledge of Nielsen and Comscore data and its role in the industry
- Efficient in Microsoft Excel (pivot tables, lookups, macros, advanced formatting)
- Able to learn new software in a brief time and can problem solve on their own
- Highly organized and detail oriented, with ability to work under pressure, handle multiple projects and meet tight deadlines
- Strong interpersonal skills and the ability to work well within a team and with management and sales staff
- Experience with creating and supporting station sales estimates (in a system such as Donovan/MediaOcean, Wide Orbit Media Sales, MediaLine or Strata)
- Exceptional writing and presentation skills
- Familiarity with Nielsen ratings including applicable software such as Nielsen Local TV View, Nielsen National TV View, NPower, and other syndicated media research sources such as Scarborough, Simmons, POLK Automotive and Kantar
- Effective analytical skills, able to analyze qualitative and quantitative data with client needs in mind
- Interest in television and media with the desire to develop skills for further growth
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
-
Seniority level
Associate -
Employment type
Full-time -
Job function
Research -
Industries
Broadcast Media Production and Distribution, Entertainment Providers, and Media Production
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