Function as a Research brand lead for select TV titles. This position will be the central point of contact for SPT stakeholders looking for deeper dives into series performance analytics and audience behavior trends related to the shows they are responsible for
Build strong partnerships and collaborate with teams across the organization to support the pick-up, maintenance, and renewal of SPT titles
Collect and analyze data from multiple sources (audience measurement, syndicated, primary, etc) in order to synthesize and develop a cohesive story, enabling stakeholders to make informed decisions
Present findings to Client's Current Programming, Marketing/PR, and Merchandising teams, as well as to program creators, writers, producers, and directors
Emphasize turning data and insights into actionable recommendations. Present and socialize findings throughout the organization
Update and maintain research work on a regular basis through SPT’s internal research socialization portal
Produce regular insights deliverables (memo, tracking etc)
Create additional custom analyses as necessary
Assist with data validation and enrichment when onboarding new data sets. Continuously drive toward data insights improvements and efficiency by simplifying, automating, refining metrics, and supporting the production of new reports and dashboards where needed.
Experience:
Passion for all forms of television and content, and foundational knowledge of TV and streaming landscape
Experience in Television Research
Familiarity with media metrics and methodologies across all platforms – national, local, digital, etc.
Experience with Nielsen Ratings and products, including: NNTV, NPower (National TV Toolbox), SVOD Content Ratings, Total Content Ratings, Ad Intel, Fast Affiliates
Proficiency with WRAP Overnights and Sweeps
Proficiency with analytics tools like Tableau and Excel
Proficiency with Microsoft Word and PowerPoint
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Analyst and Research
Industries
IT Services and IT Consulting and Entertainment Providers
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