Regional Sales Manager (CPG, C-Store)

ROLE AND RESPONSIBILITIES:

The Regional Sales Manager is responsible for managing and growing an assigned Market / Territory by increasing product volume through, adding new distributors, retail and wholesale points of distribution, establishing relationships with our retail and wholesale partners and their staff; including but not limited to business owners, category buyers, their sales reps, retail managers, store clerks, etc. to provide them with valuable insights about the industry / category, our leading innovative products, consumer profiles/trends to consistently exceed their expectations in our knowledge and attentiveness to their overall business needs and the growth of their overall business in the category. As a Regional Sales Manager for our company, you will take “ownership” of the assigned Market / Territory and be a proactive, valued member of the team covering all aspects of managing current business in the market, prospecting for and discovering new growth opportunities in the market, as well as gaining category and product insights to grow the overall business in the market and the company.

Proficiency with sales technologies, including but not limited to CRM software, communication technologies and software, etc. is necessary for success in this role. We are looking for individuals who thrive in an energetic, creative, innovative and data driven environment. Candidates should have the talent to execute successfully on these challenging business objectives. If you have those qualities and want to succeed in a fast moving and exciting environment, we want to give you an opportunity to maximize your potential and begin an exciting career with a top dietary supplement brand in the market. Further, the ability to travel within the market visiting distributors, retailers and doing market “Blitzes” is essential to achieving success in this role. Travel estimated to be 30-40% of a Market Manager’s week / month.

We’re looking for employees who thrive in an energetic, creative, and innovative environment, who are motivated to take on responsibility, accountability and want an opportunity to really make a difference. Our sales professionals do this by educating retailers, distribution partners and connecting with our adult consumers in a "1 on 1" manner with the purpose of gaining trial of our products (“bottles in bellies”) to drive retailer, consumer, and influencer engagement and advocacy.

Key Responsibilities:

• Execute sales strategies with the goal of growing product(s) sales volume, increasing points of distribution, and new doors selling.
• Responsible for growing volume and distribution within their assigned market, included but not limited to wholesaler, sub-distribution, DSDs and alcoholic beverages network.
• Strategically select & visit key specialty accounts within assigned market.
• In-store execution of product positioning, shelf space, pricing, and merchandising.
• Develop customer relationships through category, product and financial awareness and education to drive adult consumers awareness, trial, and usage.
• Plan, organize, and execute sales strategies and territory plans.
• Develop SWOT and territory analysis and execute sales strategies against analysis with data driven decision making.
• Manage top performing doors within a designated geographic patch to call on established accounts and prospect new traditional and nontraditional retailers
• Execute merchandising for chain and independent convenience and Specialty stores
• Sell and execute commercial priorities with independent convenience stores, specialty retailers, etc.
• Work collaboratively within your sales district and region to drive the business objectives forward.
• Proficient and or adept at using today’s sales technologies and software, especially CRM (HubSpot), to identify, analyze and act upon leads, opportunities, sales funnels, customer data.
• Selling and executing local, regional, and national Trade Marketing and branding initiatives into existing and prospective accounts.
• Achieving KPI’s set for the company, regional team, and individual performance.
• Building deep “Trusted Advisor” relationships with store managers / owners and distribution partner’s sales teams by providing expertise and knowledge of the industry, retail strategies and sales tactics.
• Engaging in product training, demos, consumer awareness, and branding initiatives.
• Consistently representing yourself and applying company values in all business interactions.
• Drive growth of the business by opening new retail points of distribution (Distributors and Stores).
• Possibly attend trade shows and events to market product.
• Possibly attend retailer and distributor product and sales training events.
• Drive retailer engagement and improve retailer satisfaction and advocacy.
• Create buzz and increase consumer demand for product.
• Communicate plans to leadership. Be able to develop and present ideas / plans to gain approval for ideas as well as communicate results.
• Assess both successes and failures with actionable plans for continuous improvement.

PERSONAL AND PROFESSIONAL QUALIFICATIONS:

• Minimum 1-3 years field sales experience.
• Experience in CPG, Spirits, Tobacco and/or consumer electronics a plus
• Experience in C-store, food service and or supplement distribution a plus

Key Attributes Necessary for Success

• Good understanding of a test and learn approach
• Willingness to operate out of your comfort zone in a new industry
• Great communicator using technology (PowerPoint, excel, teleconferences, etc.)
• Able to make data driven decisions
• Capability to discern important factors from noise in a busy role
• Proficiency, and aptitude of basic computer skills, and CRM software.
• Proficiency with and willingness to learn new sales technology and data analytics.
• Positive attitude and emotional IQ in a fast paced, growth, “start-up”, continually evolving environment.
• The ability to take initiative and be creative, while simultaneously taking direction.
• Willingness to learn and grow personally and professionally.

EDUCATION:

Bachelor’s degree or equivalent experience.