At Panerai Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
Regional Commercial Director
Panerai| California
Role Overview
Panerai is a high-end sports watch brand, dedicated to its community and feel of a exclusive club. The fundamental values of Panerai are based on its Italian history and Nautical origins, and represent authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.
The Regional Commercial Director will support the West Coast Region. We are seeking a highly collaborative, motivated and driven people leader. The Regional Commercial Director is responsible for strategizing and developing a 360 strategy for the west coast across our internal and external distribution channels, including company owned retail, partner-operated boutiques, and multi brand watch stores. The day to day functions will include organizing and ensuring synergy across a number of cross-functional teams to achieve positive brand and business impact in the West Coast Region. Part creative and part analytical leader, the ideal candidate is able to effectively influence and amplify plans cascaded from HQ to meet the ever-changing needs and visions of the region while delivering revenue targets. They will directly manage the retail teams and focus on achieving sales objectives, profitability goals, high operational and merchandising standards as well as building highly motivated and sales-driven teams.
Responsibilities
In collaboration with the Brand President and other Regional Partners
Business Development: Market Strategy, Turnover & Sales
Develop monthly annual and 3-year plans and budgets, develop and execute strategic plans to achieve financial targets with the ability to adapt to changing priorities
Lead and develop the retail and wholesale team to achieve business objectives
Closely monitor and analyze sales performance in all boutiques and wholesale distribution channels.
Partner closely with the Operations and Supply Chain teams to ensure that all boutiques have the correct product assortment and product availability to achieve sales goals
Establish and maintain productive relationships with HQ NY and Headquarters in Geneva and Milan
Develop events and media schedule in cooperation with the Marketing and Communications Department to strengthen relationships with existing client base and reach out for new ones
Work closely with the Brand President on P&L for the region
Ensure the Group’s internal control procedures are implemented, complied and closely monitored
Ensure that all employees are assigned sales and productivity goals and that they receive necessary support to reach these targets
Partner with HQ and local market on web activities, infrastructure and new business opportunities: digital taskforce
Lead reporting and analysis and be in-the-know of market trends and business opportunities
Manage and participate in store openings, closings, and relocation schedules and plan of action strategies
Client
Manage Client Relations and ensure highest level of client service
Maintain relationships with top VIP in support of store teams
Ensure that boutique managers proactively manage the clienteling process and boutique database. Work closely with the Marketing and Communications team/CRM to develop actions to strengthen relationships with existing customer groups and find creative ways to reach out for new customers
Elevate awareness of the Brand
Provide input to the CRM team to recommend and implement local CRM activities to maximize sales and customer loyalty
People & Talent Development
Participate in the recruitment for all open positions, the development and the growth of the boutique teams, closely coordinated with the Human Resources Department
Manage, implement, and monitor all Ambassador KPIs, guidelines and procedures
Support boutique managers development and help them manage their team performance
Identify and develop Panerai Ambassadors in the wholesale network
Manage the annual Performance Management Process. Conduct monthly meeting with the retail leaders and team
Identify talent and prepare and implement development plans and succession plans with the view to supporting the growth of the business and providing a pool of qualified and motivated employees
Ensure that Panerai/Richemont training initiatives are effectively implemented in the region
Provide leadership and share the company vision to motivate and retain talent
Develop resources and successfully execute recruitment strategies, as well as analyze market trends and the impact to hiring initiatives
Build strong and ongoing relationships with candidates in order to fill the pipeline for future openings
Meet current and future hiring needs, and assist in the development and rollout of retention programs
Track trends in recruiting and focus on retention of new hires
Support the onboarding of all new boutique hires
Brand Image & Merchandising
Ensure a flawless presentation of Panerai in each boutique
Work with Visual Merchandising team to ensure display guidelines and timely animation implementation
Oversee the Brand image and visibility in coordination with our Store Design & Planning Department as well as Marketing and Supply Chain (product merchandising, visual merchandising, etc.)
Reinforce business model: APO (auto-replenishment) process and appropriate stock level
Review assortments per boutique and POS every week
Manage and improve processes regarding product replenishment to ensure optimal model stock for Retail and E-commerce, with no loss of sales due to products unavailability in the market or delays in shipment. Coordination amongst boutiques and product team to satisfy needs highlighted by product analysis results
Implement and maintain boutique operating policies and procedure manual. Partner with RNA Finance and Loss Prevention departments
Work closely and liaise with the following teams: Marketing and Communications (CRM, Digital, Events); Operations (Visual Merchandising, Supply Chain); other (IT, HR) to support global strategies and execute action plans per boutique to reach sales objectives
Qualifications
Bachelor’s degree in business related field
At least 8+ years of experience within Retail luxury environment
Client centric and people oriented
Organizational skills, self-motivated and focused on meeting deadlines in a fast paced environment
Ability to manage complex projects
Excellent verbal and written communication skills as well as interpersonal skills
Strong analytical, critical thinking, and problem solving skills
Meticulous attention to detail
SAP is a plus
Job-Related Skills
Ability to cultivate/maintain strong collaborative working relationships with the Group, Brand, Functions, multiple corporate levels, external contacts and third-party partners
High level of integrity and dependability with a strong sense of urgency; Results-orientated with a strong track record of overall execution; Continually striving for improvement and efficiency
Flexibility to adapt quickly to changing circumstances; Comfortable working proactively in a challenging environment and capable of prioritizing with execution in a timely manner
Excellent written and verbal communication skills
Proven ability to influence others and drive meaningful improvements coupled with strong presentation skills
Travel
Travel is required to visit boutiques and retailers. Occasional international travel may be necessary.
Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.
We Offer
We care about our associates health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.
At Richemont, We Craft the Future!
Expected Salary Range: $150,000 - $190,000
Salary will be negotiated based on relevant skills and experience
Seniority level
Director
Employment type
Full-time
Job function
Advertising, Marketing, and Product Management
Industries
Retail Luxury Goods and Jewelry
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