Public Information Director II

Job Responsibilities

About Our Agency:

South Carolina ETV (SCETV) is the state's public educational broadcasting network. SCETV amplifies South Carolina voices, provides educational experiences, and strengthens communities while working to create a stronger, more connected, and informed South Carolina. SCETV provides national and local content to classrooms via internet services Knowitall.org and PBS Learning Media. SCETV also provides teacher training and re-certification in face-to-face and online settings .

Job Purpose

This position will lead the agency’s Communications team to facilitate enhanced brand awareness of agency programming, initiatives, resources and services. Responsibilities include, but are not limited to, overseeing the production of assets and coordination of multi-platform media campaigns for the promotion of radio, television, and digital content as well as agency strategic initiatives, press releases, print materials, audience engagement, facility rentals and room use, community engagement events, annual reports, website updates, and social media engagement. Responsible for sharing successes with internal and external audiences as well as developing team members for growth.

Job Duties

Oversees the development and implementation of cross-departmental communications strategies and long-range public information and/or education programs designed to promote and explain agency goals, activities, and objectives. Oversees the production of promotional materials, assets, and presentations for multi-platform use as well as consistency in brand implementation. Works to develop and execute objectives as identified in the agency’s Strategic Communications Plan to promote internal and external initiatives and content, including the promotion of the network and content on broadcast television, radio, and digital platforms.

Works to develop and strengthen community partnerships that are essential to the agency’s mission. Oversees the work of the Community Advisory Council to include meeting summaries, management of member directory, and other tasks as the group continues to evolve. Oversees the planning, promotion, and execution of internal and external events to promote agency content and initiatives. Oversees the development and implementation of the agency’s facility rental processes and room reservations, striving to increase revenue generated from external users.

Reviews and provides guidance around news and feature releases, speeches, media campaigns, educational materials, etc. Oversees the completion of annual reports and other audience specific publications. Guides the agency’s internal communications to include newsletters and other correspondence. Works with the Development teams to support underwriting and fundraising activities as appropriate.

Works collaboratively to support and develop strategies that help to achieve agency goals and objectives relating to digital platforms including agency internal and external websites, social media, the SCETV app, SCETV Passport, and other online sites. Oversees consistency in the agency’s web presence and social media properties. Develops strategies for the presentation and dissemination of analytics regarding the agency’s various resources and services.

Coaches and counsels the Communications team as the leader, providing opportunities for growth and development. Fosters a collaborative work environment by facilitating team building and communication. Communicates success and issues to the Chief Public Information Officer, working to mitigate and find solutions for potential challenges. Attends professional development in the form of online and in-person training at conferences and meetings, representing the agency.

Minimum And Additional Requirements

A bachelor's degree and relevant experience.

Preferred Qualifications

Bachelor's degree in journalism, communications, or a related field. Working knowledge of state government, television or radio media, and/or Public Broadcasting Service (PBS) and National Public Radio (NPR) systems.

Additional Comments

Equal Opportunity Statement: SCETV is an equal employment opportunity/affirmative action employing agency. We are committed to a diverse workforce. SCETV does not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information.

Background Check: A pre-employment background check will be conducted, and employment will be contingent on passing the background check. Some positions require a pre-employment drug test. SCETV reserves the right to rescind any employment offer in the event our review of your background develops information, including opinions of previous employer or colleagues that cause us to conclude, at our sole discretion, that you are not suited for the position.

State Disaster Plan: In accordance with the State's Disaster Plan, which includes hazardous weather, SCETV employees may be required to work in times of an emergency or disaster.

College Transcripts: Applicants indicating college credit or degree(s) on the application are required to provide an official, certified copy of the transcript prior to hiring or within fifteen (15) days of hire. Failure to provide official transcripts may lead to disciplinary action up to and including termination.

Driving Record: If this position requires the applicant to possess a valid driver's license to operate a state vehicle or personal vehicle, any applicant being considered in the final stages of selection for the position will be required to provide a certified copy of a 10-year driving record.

Supplemental Questions : Supplemental questions are considered part of your official application. Any misrepresentation will result in your disqualification from employment. Please complete the State application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the positio n.

Alternative Work Schedules: Alternative Work Schedules are available after one (1) year of employment.

Remote Work : The option to work partially remote is available after one (1) year of employment if you are new to state government.