Product Marketing Specialist
Product Marketing Specialist
HireTalent - Diversity Staffing & Recruiting Firm
United States
See who HireTalent - Diversity Staffing & Recruiting Firm has hired for this role
Title: Product Marketing Professional 2
Location: Remote
Types of position: Contract
Duration: 3 months with high potential to extend or convert.
Job Description:
The Product Marketing Professional 2 plans, develops and executes promotional campaigns and projects to establish brand awareness across newly expanded/acquired markets of CenterWell Home Health, a Client company. The Product Marketing Professional 2 will report to the Associate Director of the CenterWell Home Health Marketing team. The Product Marketing Professional 2 will work remotely; if residing in Louisville, KY, will report into the downtown office once a week with fellow teammates.
The Product Marketing Professional 2 campaigns may include direct mailing, billboards, print as well as digital and social advertising. Projects may include developing new Google Business profiles for new markets, creating local landing pages, updating website content via the website content management system (CMS), and implementing search engine optimization (SEO) tactics.
Researches, writes, designs and edits collateral that is effective and appropriate for the intended audience. Arranges for material to be economically published and distributed. Liaises with external vendors and agencies (for example printers, advertising agencies, media outlets) to ensure that their work meets the organization's requirements, deadlines and budget. Understands department, segment and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.
Experience with digital and social media campaigns, including understanding reporting metrics and objectives, is essential. Critical skills include project management capabilities, strategic thinking, initiative and follow through, and working effectively with others. The position requires the ability to manage multiple projects from concept to completion, drive strategy and execution, and collaborate with Marketing peers, internal shared service support teams, senior-level leaders and various vendor partners. The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.
Required Qualifications
Bachelor's Degree in Marketing, Communication or Business
3 years of business, marketing strategy, digital marketing, and/or media marketing experience
Experience working in Google Analytics, Google Business Profile and website content management systems (CMS)
Strong understanding of Facebook, LinkedIn and other social media platforms
Strong computer skills using Microsoft Office
Strong, demonstrated project management skills
Strong, demonstrated skills measuring marketing campaigns and working within budgets
General knowledge of search engine optimization (SEO) and internet ranking for web content
Marketing experience with a demonstrated ability of managing and prioritizing a diverse set of projects
Excellent communication skills, written and verbal; able to communicate at all levels of an organization
Must be passionate about contributing to an organization focused on continuously improving patient and sales experiences.
Preferred Qualifications
- Master's Degree in Marketing, Communications and Business
- Experience working in the healthcare industry
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.
-
Seniority level
Mid-Senior level -
Employment type
Contract -
Job function
Marketing, Sales, and Analyst -
Industries
Health and Human Services
Referrals increase your chances of interviewing at HireTalent - Diversity Staffing & Recruiting Firm by 2x
See who you knowGet notified about new Product Marketing Specialist jobs in United States.
Sign in to create job alertSimilar jobs
People also viewed
-
Product Marketing Lead
Product Marketing Lead
-
Product Marketing Manager - Credit Cards
Product Marketing Manager - Credit Cards
-
Associate Manager - Corporate Marketing
Associate Manager - Corporate Marketing
-
Digital Marketing Specialist
Digital Marketing Specialist
-
Product Marketing Specialist
Product Marketing Specialist
-
Brand Marketing Manager
Brand Marketing Manager
-
Product Marketing Manager, Sinch Message Media
Product Marketing Manager, Sinch Message Media
-
Digital Marketing Manager
Digital Marketing Manager
-
Product Marketing Manager
Product Marketing Manager
-
CPG Co-Marketing Manager
CPG Co-Marketing Manager
Looking for a job?
Visit the Career Advice Hub to see tips on interviewing and resume writing.
View Career Advice Hub