Product Marketing Specialist

Title: Product Marketing Professional 2

Location: Remote

Types of position: Contract

Duration: 3 months with high potential to extend or convert.

Job Description:

The Product Marketing Professional 2 plans, develops and executes promotional campaigns and projects to establish brand awareness across newly expanded/acquired markets of CenterWell Home Health, a Client company. The Product Marketing Professional 2 will report to the Associate Director of the CenterWell Home Health Marketing team. The Product Marketing Professional 2 will work remotely; if residing in Louisville, KY, will report into the downtown office once a week with fellow teammates.

The Product Marketing Professional 2 campaigns may include direct mailing, billboards, print as well as digital and social advertising. Projects may include developing new Google Business profiles for new markets, creating local landing pages, updating website content via the website content management system (CMS), and implementing search engine optimization (SEO) tactics.

Researches, writes, designs and edits collateral that is effective and appropriate for the intended audience. Arranges for material to be economically published and distributed. Liaises with external vendors and agencies (for example printers, advertising agencies, media outlets) to ensure that their work meets the organization's requirements, deadlines and budget. Understands department, segment and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

Experience with digital and social media campaigns, including understanding reporting metrics and objectives, is essential. Critical skills include project management capabilities, strategic thinking, initiative and follow through, and working effectively with others. The position requires the ability to manage multiple projects from concept to completion, drive strategy and execution, and collaborate with Marketing peers, internal shared service support teams, senior-level leaders and various vendor partners. The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.

Required Qualifications

Bachelor's Degree in Marketing, Communication or Business

3 years of business, marketing strategy, digital marketing, and/or media marketing experience

Experience working in Google Analytics, Google Business Profile and website content management systems (CMS)

Strong understanding of Facebook, LinkedIn and other social media platforms

Strong computer skills using Microsoft Office

Strong, demonstrated project management skills

Strong, demonstrated skills measuring marketing campaigns and working within budgets

General knowledge of search engine optimization (SEO) and internet ranking for web content

Marketing experience with a demonstrated ability of managing and prioritizing a diverse set of projects

Excellent communication skills, written and verbal; able to communicate at all levels of an organization

Must be passionate about contributing to an organization focused on continuously improving patient and sales experiences.

Preferred Qualifications

• Master's Degree in Marketing, Communications and Business
• Experience working in the healthcare industry

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.