Product Marketing Manager, Business Experiences

At Meta, we make advertising meaningful for everyone: for people, and for the 7 million businesses who use our platform to connect with people across the Meta family of apps. We build tools that empower our advertisers and internal sales and marketing teams to help them drive economic value at scale. We're looking for an experienced leader who is passionate about technology, innovation and advertising to join our Product Marketing Team and shape and grow these types of internal and external tools. The Product Marketing Manager will be responsible for driving product requirements gathering, executing internal product launches and driving adoption across the tooling and interfaces our internal teams and external advertisers use. Must have a proven track record demonstrating strong analytical skills, strategic thinking, and decision making under uncertainty. He or she must thrive with cross-functional teams and exhibit excellent analytical and communication skills.

Product Marketing Manager, Business Experiences Responsibilities:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product direction and positioning
• Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping Facebook sales and marketing teams work more efficiently and effectively serve client needs
• Plan and lead cross-functional efforts to drive successful product beta programs and launches
• Drive product adoption and usage by developing and managing detailed, long-term adoption plans
• Partner effectively with Product Management and all sales channels to create world-class product marketing communications, including all sales-facing materials and training
  
  

Minimum Qualifications:

• BA/BS degree
• 8+ years relevant work experience, with at least 2 years experience working in a product marketing or product management capacity (working with sales and or engineering leadership)
• Quantitative analytical experience and communication skills
• Demonstrated problem solving skills with experience providing business insights and recommendations from multiple input sources (e.g. data sets, interview feedback, research)
  
  

Preferred Qualifications:

• Master’s degree
• Demonstrated cross-functional leadership within a dynamic, rapidly changing environment
• Background in online marketing, ad operations, analytics, customer relationship management, and/or strategy consulting
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.