We are a pioneering commercial insurance technology company transforming the insurance purchasing experience for businesses. We are looking for a visionary Product Marketing Director with a strong background in product-led growth to drive our marketing efforts and elevate our growth trajectory.
Role Overview
As the Product Marketing Director, you will play a crucial role in shaping our product marketing strategy and leading marketing programs to boost awareness, demand, and adoption of our innovative insurance solutions. You will work closely with various teams, including Product Management, Sales, and Customer Success, to effectively position our products, identify market opportunities, and drive revenue growth.
Key Responsibilities
Develop and implement a comprehensive product marketing strategy to support the shift from a sales-led to a product-led growth model.
Define and communicate compelling value propositions for our suite of insurance products, targeting key B2B segments within the industry.
Lead market research initiatives to understand customer needs, market trends, and competitive insights, informing product development and marketing strategies.
Collaborate with Product Management on product launches, ensuring successful go-to-market plans and seamless execution.
Create engaging sales enablement materials, including presentations, case studies, and sales collateral, to empower our sales teams and drive revenue growth.
Drive demand generation campaigns to generate leads, nurture prospects, and support customer acquisition and retention efforts.
Build and maintain strong relationships with industry influencers, partners, and stakeholders to enhance our brand presence and market leadership.
Analyze key marketing metrics and KPIs to track performance, optimize campaigns, and drive continuous improvement.
Perform other duties as assigned.
Qualifications
Bachelor's degree in Marketing, Business, or a related field, or equivalent combination of education and experience.
Proven success in product marketing roles within B2B SaaS or Insurtech companies, with at least 8 years of experience.
Strong understanding of the insurance industry, including B2B distribution channels, customer needs, and the competitive landscape (preferred).
Demonstrated experience in developing and executing successful product marketing strategies that drive revenue growth and market penetration.
Excellent communication skills with the ability to simplify complex concepts into clear, compelling messaging for different audiences.
Strategic thinker with strong analytical skills and the ability to translate data insights into actionable marketing initiatives.
Collaborative team player with the ability to influence cross-functional stakeholders and drive alignment toward common goals.
Proven ability to thrive in a fast-paced, dynamic environment and manage multiple priorities with tight deadlines.
Ability to work effectively in a remote work environment.
Work Environment
This role involves prolonged periods of sitting at a desk and working on a computer.
The ability to perform at a high level in a remote work environment is essential.
Ability to work cross-culturally on a global team.
If you're a strategic thinker with a passion for product marketing and driving growth, we invite you to join our dynamic team. Apply now and help us revolutionize the insurance industry!
Employment Type: Full-Time
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
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