Product Manager (Martech)

We are looking for an experienced Product Manager (Martech to help develop and execute a clear product vision and strategy that will deliver measurable outcomes. This role is responsible for creating and maintaining strategic roadmaps, aligning with product strategy, and communicating clearly with stakeholders. This role will work with sales, marketing, and technology to ensure our marketing tech stack supports our Revenue Organization and their OKRs. The product manager should be able to share clear business objectives to the cross-functional teams to help deliver successful outcomes for new products and product enhancements. This position will report into the SVP, Product Management & Enablement and can be worked remotely with occasional travel to the Rosemont, IL and Las Vegas, NV offices.

Responsibilities

• Works with the SVP, Director of Product & Innovation and Product Team to continuously develop, adapt, and execute a clear product vision and strategy that aligns with company goals and customer needs to deliver measurable outcomes.
• Works with sales and marketing teams to develop go-to-market strategies and ensure successful product launches.
• Creates, modifies, and maintains strategic roadmap aligned with the product vision and strategy.
• Clearly communicates the vision, strategy, outcomes, and roadmap with stakeholders.
• Conducts market research and analysis to identify customer needs, market trends, and competitive landscape. Works with sponsor to establish business case.
• Authors Steering Meeting materials and runs Steering Meetings.
• Facilitates intake and prioritization of product initiatives and enhancements. Creates/reviews the roadmap.
• Authors product initiatives/changes and obtains portfolio approval
• Works with business owner to prioritize Initiatives, Epics, MVPs, and features
• Authors Epics, Features, and identifies user stories
• Validates business value with customers, and works with steering committee to validate, invalidate, or modify thesis
• Works closely with Technical Product Owner to align backlog with business priorities.
• Works closely with engineering teams to deliver an optimal product and user experience.
• Analyzes customer feedback and usage data to inform product decisions and identify areas for improvement.
• Monitors product performance and metrics to ensure product success and identify opportunities for growth and improvement.
• Works with sales, marketing, operations, and other stakeholders to support organizational readiness.
  
  

Requirements

• Minimum of 5 years of experience as a Martech Product Manager or similar role in in product management
• Experience in marketing, Salesforce, Account Engagement, and other CRM and marketing tools including data management and integrations
• Technical background with knowledge of software development and web technologies is a plus. Experience in Pendo or similar application user enhancement and analytics software is also a plus.
• Technical background with knowledge of data and enterprise data development and solutions is a plus
• Experience in B2B marketing
• Experience in B2C marketing is a plus
• Experience in medical insurance claims or personal injury litigation industry a plus
• Hands-on experience managing all stages of the product life cycle
• Excellent organizational skills
• Excellent communication and collaborative problem-solving skills
• Familiarity with product/project management tools (Jira, Smartsheet, Gantt charts, etc.) preferred
• Ability to work independently and manage multiple projects simultaneously
  
  

Benefits:

Libra Solutions offers competitive compensation, and benefits that include medical, dental, vision and life insurance plans, plus 401(k) with company match and paid time off.

About Us

When life gets hard, we make it easier! Libra Solutions helps overcome the burdens created by slow-moving legal processes. Combining technical innovation and financial strength, we help speed cumbersome workflows and ease financial barriers for our customers. And our companies are leaders in their industries! Libra Solutions Financial is the largest and most recognized national brand in consumer legal funding. Libra Solutions helps consumers awaiting legal settlements to move forward with their lives. We also provide medical lien funding through MoveDocs – a cloud-based fintech company designed to be an end-to-end solution for personal injury law firms to help uninsured and under-insured patients gain access to healthcare they need but cannot afford. We are proud of our mission and passionate about applying technology to the challenge of making healthcare more accessible. We also are the leading inheritance funding provider through Probate Advance, helping heirs access their inheritance immediately, without the lengthy process of probate.

Together, under the Libra Solutions banner, we have relationships with over 40,000 attorneys and over 7,000 healthcare providers nationwide which gives us an amazing platform to service our customers. The combination of our footprints, relationships, technology, and funding power solidifies our combined companies as the premier leaders in medical funding, inheritance and plaintiff funding and servicing.