Menu Assortment Strategy Manager

Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options.

We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.

About This Role

The Menu Assortment Strategy Manager will be a key leader responsible for developing and executing the strategic plan for the Farmer’s Fridge menu assortment across 1400+ unique Fridges and 500+ Retail locations. Your goal will be to maximize revenue and margin by ensuring we have the right products in the right places at the right price. You will leverage data-driven insights and collaborate with the General Manager and the R&D and Innovation team to drive growth through our menu mix and merchandising capabilities. This role requires a data-driven, expert decision-maker who can balance opportunities with the organization’s capabilities to prioritize high-impact initiatives and investments.

What You’ll Do

Customer & Fridge Analysis:

• Analyze customer purchase behaviors such as purchase frequency, average spend, and product preferences across Fridge locations to inform assortment strategy.
• Analyze product performance across different Fridge segments; manage assortment and inform product prioritization.
• Identify high-performing locations and replicate successful strategies in underperforming locations.

Assortment Strategy

• Analyze product performance across different lifecycle stages and segments to inform assortment decisions and product prioritization.
• Set planogram strategy, creating highly customized menus by fridge population to maximize trial and repeat purchases.
• Collaborate with Menu R&D & Innovation teams to conceptualize, test, and introduce new menu items that drive customer monetization
• Drive product strategy and short, medium, and long-term roadmap planning.
• Partner with Data Science to optimize Fridge assortment through data science and machine learning

Merchandising Strategy

• Analyze basket-level data to identify common cross-sell patterns and opportunities to increase average transaction value.
• Develop and execute targeted bundle offers and promotional strategies to drive year-over-year comps across Fridge locations.
• Build merchandising strategies and go-to-market plans for new products/categories.

Reporting And Communication

• Collaborate with the Channel Management and Finance teams to build scorecards and KPIs to effectively evaluate menu item performance and inform future assortment strategies across Fridge cohorts.
• Partner with Analytics to design and develop queries and data briefs to support comprehensive analysis.
• Maintain and assist with the development of menu planning processes and tools to drive improvement in metrics and efficiency.

Who You Are…

• Bachelor’s or Master’s degree in Economics, Statistics, Analytics, or another highly analytical field and/or a minimum of 5 years of experience in a strategy or analytics role for D2C consumer goods or retailer, with a focus on digital channels.
• Advanced Excel skills are required, with the ability to manipulate raw data efficiently.
• Proficiency in data analysis tools such as SQL, Python, R, and familiarity with machine learning algorithms for clustering and predictive analytics is a plus.
• Experience with product or customer lifecycle management and assortment planning.
• Excellent communication skills, capable of distilling complex topics and information into concise, actionable insights.
• Ability to see the bigger picture across multiple functions and variables.

Benefits At Farmer's Fridge

In This Together - We stay connected, whether in person or virtually. We encourage business transparency through monthly town hall meetings and weekly financial updates. We set out to make the best product on the market, and we believe we’ve done it. We value your input in the new menu creation process. From regular tasting panels, where employees provide new menu feedback.

Happier Workdays - Each day at work should fill you with joy. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity; there's no hierarchy here when we're all swapping ideas.

Never run on empty - Daily Farmer's Fridge meal, draft cold brew and beer, and office snacks are just some of the offerings to make sure you aren't distracted by a growling stomach. Recharge with our paid sabbatical program after four years of service.

Innovate & Elevate - We're all teachers and learners. You'll grow, and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your personal bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.

Farmer’s Fridge Diversity Statement

"Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer’s Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.”

Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosures