Principal, Communications, Media Relations & Narrative, NA

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

The NIKE, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike's own employees. The team focuses on information, inspiration and connection to accelerate the growth of NIKE, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.

The annual base salary for this position ranges from $122,000.00 in our lowest geographic market to $288,500.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

WHO WE ARE LOOKING FOR

We're looking for a Principal, Media Relations, North America who will be responsible for building audience-right media strategies, and creating and leading engaging communications storytelling and experiences to help Nike reach new audiences and amplify the brand's reach.

This role is responsible for media relations and communications with audiences and communities across the United States and Canada, with a sharp focus on the Los Angeles media market, carving resonant storytelling and influence for the Nike brand.

In addition to building cut-through media strategies, the role will help lead, redefine, cultivate, and develop expressions of sport and style that challenge convention and permeate culture in new and inventive ways. The output of this work should ignite purposeful conversations around Nike's most powerful stories and help build new, innovative and creative networks. This person will also be responsible for cultivating a forward-looking approach to communications strategies that demonstrate the ever-changing media and highly engaged consumer landscape.

The candidate would benefit having a passion for sport, an ability to deliver new ways of thinking, and a desire to deepen and evolve Nike's sport-culture relationship with media and consumers. The individual should be proactive, creative, and solutions oriented. Being culturally curious, sport obsessed, having an eye for design and trends, and an appreciation for art and understanding of popular culture is a must.

Successful candidates will bring a positive, team-oriented attitude, be curious, have strong strategic instincts and exceptional relationship skills, and be able to handle ambiguity to work across a global, corporate matrix.

Our work encompasses written, oral, visual, and digital communication. We focus on information and connection - what is created, how it is managed, distributed and consumed to accelerate the growth of our brand. Our audiences include athletes, business partners, consumers, employees, catalysts, collaborators, institutions, retailers, investors, media, and Non-Governmental Organizations (NGOs).

We work across North America and the globe to drive energy through inspiration, innovation and growth stories centered around sport and athletes. We are looking for individuals with the ability to expand the boundaries of communications and define the future, and who can connect, influence and deliver new levels of creative and critical thinking.

You'll work closely with communications peers across the consumer, product, brand and employee functions, as well as in partnership with Nike's integrated, brand and sports marketing teams and the Los Angeles, LAHQ, city team. The individual will also contribute to global and regional media events when necessary, as well as support, media train, and staff Nike spokespeople (designers, athletes, catalysts, collaborators, and etc.) where relevant. This role is part of the NA media relations team, an extension of the North America communications team.

• Typically requires a Bachelor's degree and minimum of 8 or 9 years directly relevant work experience Note: One of the following alternatives may be accepted: PhD or Law + 6 yrs; Masters + 7 yrs; Associates degree + 9 yrs; High School + 10 yrs
• Bachelor's degree or equivalent experience in journalism, PR, English, communications, business, advertising & marketing, psychology, or related field
• Extensive knowledge of North American and international media landscape and thorough knowledge of the needs of different media and communication tools for social, digital, print and broadcast
• Management skills including high-profile communications, strategic planning, budgeting, creative solutions, and agency management, with additional experience in developing proactive, creative communications, and extensive communications strategies
• Proven ability to communicate plans across a complex matrix on a corporate, regional and functional basis
• Experience initiating and driving the ideation process to contribute meaningful, innovative strategies to the business at concept stage
• High aptitude for creative thinking balanced against bottom line business needs
• Successful experience working effectively with senior leaders and management, and a proven ability to provide guidance and direction to peers
• Proven cultural acuity and ability to work across large, diverse teams
• Experience as a company/agency spokesperson preferred
  
  

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.