PR & Social Media Marketing Coordinator

About the Brand:

Biologique Recherche is a principled, artisanal, craft-based skincare line that is meticulously designed for professional services and expert recommendations, discovered within the most prestigious Spas and Salons, globally. Biologique Recherche has a reputation for astounding, efficacious, customized beauty products based on a clinical approach to skin, body, and hair care. Our product range uses pure, concentrated, raw active ingredients and the most advanced, innovative formulations in the premium skincare category. Our Global flagship beauty institute is located on the prestigious Champs-Elysées, in Paris. Our USA headquarters is in NYC on Fifth Avenue. 

About the Position:

The PR & Social Media Marketing Coordinator will be a key asset to the small marketing team, working work closely with the Marketing Director and external PR agencies to develop unique strategies to promote our luxury brand, products, and services. In addition to press-related responsibilities, this position will manage the US social media community, influencer marketing and content strategy, and provide general marketing support to the team on an ad hoc basis. Our ideal candidate is an outgoing creative go-getter, looking to dive in and make an impact on a small but mighty team. Skincare or beauty experience preferred but not required, we are looking for someone with a passion for our products and industry!

Responsibilities:

• Manage all day-to-day Public Relations support activities, consistently communicating with external PR agencies to provide guidance and support
• Handle editor, celebrity, and influencer gifting in partnership with PR agencies
• Support PR/Brand event activations including collaborating with partners/vendors, executing event plans, sourcing relevant partners / materials, supporting PR and media needs during actual event
• Consistently build and share PR and social media reports and status updates to present internally
• Oversee social media strategy. Develop social media community & content strategy, planning how and where content will be developed (official content from HQ, excisting client accounts, influencer UGC, etc.)
• Formalize influencer marketing strategy aligned with brand guidelines
• Contribute to company marketing & events calendar, ensuring all team members are up-to-date on brand moments
• Develop network of relevant press, stylists, talent managers, celebrities, KOLs, and communities to support marketing and business goals
• Partner with team members on cross-functional department requests when needed (creative briefs, global requests, etc.)
• Conduct research to analyze competitive landscape, market trends, and customer behavior
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
  
  

Experience:

• 3+ years of proven work experience in the PR or Social Media Marketing field, ideally with beauty, skincare, or luxury brands
• Strong written and verbal communication skills to successfully work across various departments and with outside vendors and agencies
• Excellent interpersonal skills for representing the brand to editors, during media events and product launches, product demonstrations and while participating at trade shows
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously
• Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must
• Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.
• BS degree in Marketing, Advertising, or Communications strongly preferred
  
  

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