PR Social Media Coordinator

POSITION SUMMARY: 

The PR Social Media Coordinator will be responsible for managing the public image and social media presence of the Patchogue Theatre. Candidates' responsibilities will include developing and implementing PR and social media strategies, building relationships with media outlets and influencers, creating and distributing press releases, monitoring media coverage, managing social media accounts, creating engaging content, responding to comments and messages, analyzing social media metrics, and staying up-to-date on industry trends.

ESSENTIAL FUNCTIONS: 

1. Develop and implement PR and social media strategies to promote Patchogue Theatre.
2. Building and maintaining relationships with journalists, bloggers, and influencers to secure media coverage and interviews for events..
3. Writing and distributing press releases, media alerts, and other PR materials.
4. Monitoring media coverage and compiling media reports.
5. Managing social media accounts and creating engaging content.
6. Responding to comments, messages, and inquiries on social media platforms.
7. Analyzing social media metrics and preparing reports on social media performance.
8. Collaborating with other departments to ensure consistency in messaging and branding.
9. Identifying opportunities for partnerships, collaborations, and promotions with local establishments.
10. Staying up-to-date on social media trends, tools, and best practices.
11. Radio buys for mainstage performances when required. 
12. Implement any grassroots marketing campaigns (ordering flyers/posters, shipping materials)
13. Work with graphic artists, updating marketing materials such as brochures, flyers, and presentations.
14. Coordinate proper sponsorship placements as needed across digital, website, app, social, onsite signage.
15. Compile advertising settlement recap reports for events.
16. Analyzing marketing metrics and preparing reports to track the effectiveness of campaigns.
17. Assisting with managing the budget for marketing activities and monitoring expenses.
18. All other tasks deemed appropriate by the Executive Director.

QUALIFICATIONS: 

1. Bachelor’s degree in marketing, communications, business, or a related field.

2. 1-3 yrs prior experience in event assisting/planning or marketing experience within an entertainment, sports facility setting.

3. Strong understanding of marketing principles and techniques. 

4. Ability to work extended hours, including weekends and evenings is required (as dictated by show dates, deadlines, etc.). 

5. Excellent written and verbal communication skills.

6. Experience in PR, social media management, or digital marketing,

7. Proficiency with digital marketing tools and platforms such as social media, email marketing, and analytics.

8. Creative thinking and the ability to develop innovative marketing strategies.

9. Strong organizational and project management skills.

10. Ability to work effectively both independently and as part of a team.

11. Attention to detail and the ability to multitask in a fast-paced environment.

12. Proficiency with Microsoft Office, G-Suite skills, good working knowledge of Adobe Creative Suite, multimedia management software.

13. Flexibility and adaptability to changing priorities and deadlines.