PR Manager

We Are Redefining How People Approach Their Health

ZOE is the science and nutrition company on a mission to improve the health of millions. ZOE changes lives through its membership, which combines personalised advice and support to help people make smarter food choices every day. Created by the world’s top scientists, ZOE’s approach has been proven through clinical trials published in Nature Medicine. We are a remote-first, high-growth scaleup backed by founders and investors who have built multi-billion dollar companies and share our vision. Running the world’s largest nutrition science study allows us to combine our novel research with cutting-edge AI to support over 120,000 members.

We passionately believe in giving people the information they need to feel better today and live longer and healthier lives. We extend our industry leading influence through publishing our research in the world’s leading scientific journals, and bringing advice to millions through our social media channels and our chart-topping ZOE Science & Nutrition podcast.

Our team of ZOEntists is at the heart of everything we do. Together, we’re building a culture rooted in ownership, inclusivity and transparency, where ZOEntists are passionate about delivering great results, having an impact, and learning quickly in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.

Visit our career page to learn more.

About The Team

The ZOE PR & Communications team executes and delivers on all aspects of the PR and communications for the business to help position ZOE as a category leader in health and wellbeing. This role also has the US General Manager and US team as a key stakeholder. As a team, we work smarter, not harder, to deliver impactful results for ZOE. The team collaborates closely with the wider US team, the global marketing team and partners with an external agency to support us in bringing stories to life.

The ZOE press office receives numerous national print and digital requests a week, and the team works closely with top consumer titles on a weekly basis. ZOE’s scientists regularly release novel science, giving the PR team lots of amazing stories to pitch to our media contacts, which sets us apart from any other health brands.

About The Role

We are looking for a highly motivated, proactive, detail-oriented individual who can thrive in a fast-paced environment. Thanks to our rapid growth, we have an amazing opportunity for a mid-level PR & Communications Manager to join our team at ZOE in the US. Reporting to the Head of PR & Communications, you’ll be responsible for delivering best-in-class communications for a category leader in health and wellbeing, building brand awareness through the media with a focus on the US market. This will focus on planning, executing and coordinating ZOE’s busy press office, delivering our (organic) podcast strategy and executing on comms campaigns. Working closely with our UK-based team, you’ll take the lead on driving a drumbeat of top tier earned media coverage and developing our storytelling for key ZOE spokespeople in target US geographies in line with the US strategy.

You'll be...

• Autonomously manage the ZOE press inbox for US enquiries
• Acting as the key daily contact for US journalists
• Lead weekly/monthly/quarterly reporting of PR activity to the wider business
• Drive US-based product reviews and VIP press gifting for ZOE
• Develop and deliver on our (organic) podcast strategy, placing our diverse spokespeople as guests on top tier external podcasts
• Draft press releases, press commentary and copy for other parts of the business in collaboration with ZOE scientists/spokespeople
• Draft and pitch creative ideas for the media, alongside agency partner
• Build relationships with top tier consumer media, staying up to date on our world-class science and how we place them in news stories
• Support on wider brand and marketing initiatives that require Comms support, alongside broader Comms team
• Be the eyes and ears of the PR & Comms team in the US, sharing timely coverage and spotting industry trends and suggesting press moments we can piggyback on
• Help to deliver against and have a meaningful contribution towards our PR and Communications strategy and quarterly OKRs
  
  
  

We think this role would be a great fit if you…

• Have an incredible network in the US health, wellness and lifestyle sector
• Are in tune with the news agenda: obsessed by the media (traditional and digital), how the news cycle works and be able to spot and react to news opportunities
• Have strong copywriting skills: You need to be hot on spelling, grammar and proofreading, as well as have a creative flair for producing engaging, succinct copy
• Are customer obsessed and will put our members at the heart of everything we do
• Are very organised and detail-oriented, having the confidence to manage up to seniors, whilst having excellent coordination skills - especially given the remote nature of our work
• Have experience in a high growth scale up and thrive in this environment. You feel comfortable making decisions to act fast, pivot fast and drive the changing needs of a high growth start up company
• Are confident presenting virtually or in-person: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention
• Have brilliant interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so being approachable, friendly and being able to relate to people on different levels is key
• Are good at time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of the tea, so you need to be able to work quickly and efficiently, without compromising on quality.
• Are resilient: You need to be happy to pick up the phone to national journalists and resilient enough to handle feedback and rejection
• You’re a natural team player. A great collaborator who people enjoy working with and a demonstrated ability to work effectively with cross-functional teams
  
  
  

Listed above is a snapshot of the experience, skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don't tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.

What You Can Expect From Us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most.

Remote-first - work from home, pop into our London/Boston offices. This role is fully remote within the following states: CT, GA, IN, MA, NJ, NY, TX, and VA

Stock options - we want everyone to be rewarded for contribution to our growth

Paid time-off - on top of any national / bank holidays, you get 20 days off (20 plus 1 life-event and 2 company-wide reset days)

Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter

Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance, covering 75% of the cost for you and your dependents.

Life, ADD & LTD Insurance: ZOE allows all employees to opt-in to our life, ADD and LTD insurance scheme covering all the premiums.

401k - To help prepare for a time after ZOE, we currently offer our 401(k)through Guideline

Allocated social, WFH and Growth (L&D) budgets

Plenty of learning and social opportunities

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities

We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.