PR Account Manager- Real Estate

Main Duties:

Purple is actively seeking a bright and enthusiastic Public Relations Account Manager to join its Lifestyle Division in the agency’s New York office, working across high-profile property clients to implement communications strategies. The Account Manager will play an essential role in supporting the development and execution of integrated communication campaigns, generating maximum brand exposure through traditional and new media and brand partnerships.

The right candidate must have a genuine passion for managing ongoing communications and media relationships in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.

Key Responsibilities:

• Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetings
• Executing media relations plans for clients including developing outreach plans and client strategies, message development, management of events, effective pitching, training of spokespersons and pitching local, regional and national stories
• Competitive media research and analysis
• Participating in the creation of communications plans
• Navigating partnership and collaboration opportunities
• Spearheading and supporting with event logistics and production
• Developing weekly and monthly media reports for clients
• Support team on communication with all clients, building rapport and credibility based on trust and expert counsel
• General media monitoring across clients and all competitors
• Consistently producing high quality internal and external communications content
• Oversight and compilation of weekly client agendas
• Proactively pitch story ideas to achieve maximum editorial placement across clients
• Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
• Equally support AD’s and senior members of the team to ensure maximum support across all levels.
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
• Have strong connections with leading and emerging editorial talents in the UK
• Managing the Junior Account Executive/Account Executive to help reach personal and team targets
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Skills and Experience

• Experience with luxury brands, design and residential property (developers) is essential
• Solid understanding of and ongoing interest in media relations and strategy
• Effective communicator with an eagerness to grow and learn
• Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
• Extremely well-organized, methodical, and efficient, with strong initiative.
• Strong writing skills.
• Computer skills including Outlook, Excel, PowerPoint, Google Doc, Gorkana / Roxhill Media
• You are a team player who is hardworking and dedicated