PR Account Executive- Beauty
PR Account Executive- Beauty
PURPLE
New York City Metropolitan Area
See who PURPLE has hired for this role
Purple is looking for an experienced Account Executive to join our vibrant Beauty team. The ideal individual should have prior experience in a traditional and creative beauty sector; can constantly evolve as we grow and possesses superior account and time management skills while collaborating with multiple senior team leaders and junior staff. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations will be essential to thrive within this organization.
Responsibilities:
Contribute to the ideation and implementation of brand strategy
Directly liaising with luxury beauty clients with the support of senior leadership
Strategic pitching across features, founder stories and product placement
Strong event experience
Knowledge of industry leader across Make Up Artists, Hairstylists, derms etc
Identify and track emerging trends, initiatives in the digital space and develop relevant client applications
Maintain and establish industry contacts with press and digital influencers
Support the team with key launches and events
Be a brand champion for your clients and build strong relationships with them
Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
Lead and manage PR campaigns with the support of Senior team
Knowledge of the influencer and media (print, digital& broadcast) landscape and develop targeted media lists.
Assist senior team on project management and workflow and recognize flow changes when needed
Support on mailings, strategy execution, brand partnerships and PR and influencer initiatives
Support in preparing internal/client meetings including pulling together agenda’s and writing up minutes
Build and grow media relationships by attending press meetings, launch events and any external industry related events
Oversee and mentor junior staff
Skills and Experience
2-4 years of relevant working experience
Beauty PR experience is required
Superior knowledge of luxury consumer industry
Ability to manage multiple accounts simultaneously
Excellent written and verbal skill
You are a team player who is hardworking and dedicated
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Seniority level
Associate -
Employment type
Full-time -
Job function
Public Relations -
Industries
Public Relations and Communications Services
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