Post Booking Marketing Manager

MSC Cruises, the world's third largest cruise line brand is expanding its Marketing department.

The Post Booking Communications & Guest Experience Manager is responsible for maximizing pre-paid revenue for U.S. and Canada guests booked with MSC Cruises via Direct Marketing and for improving the booked guest experience with a comprehensive communications strategy. This candidate will be part of the Marketing team while supporting a new Onboard Revenue business unit within the commercial organization. . This is a hybrid position requiring 2 days / week in office, in Miami.

Work cross functionally within the U.S. team to identify opportunities to enhance the post booking communication

Develop post booking strategy and lead all post booking communication to maximize booked guest revenues

Ensure that all communication across marketing channels is clear to minimize impact to the call center

Compose well-written, on-brand messaging of post booking information

Execute all post booking email communications inclusive of both marketing and informative emails and adapt communications as required

Analyze effectiveness of post booking communication and continuously optimize messaging to maximize pre-paid revenues

Share reporting on effectiveness of marketing efforts with leadership team

Develop, maintain and distribute communication calendars and materials to internal stakeholders

Develop, test and learn strategies and deliver insights

Bachelor's Degree, MBA preferred

Minimum 6 years of experience in commercially oriented roles such as marketing or revenue management

Experience working with the development and implementation of direct marketing (email/SMS) campaigns

Experience working closely with creating team, briefing and reviewing

Exceptional communication abilities, including writing, speaking, and active listening

Strong  analytical skills  with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Ability to work collaboratively, proactively, and effectively to meet collective goals within tight deadlines

Possess strategic thinking skills for finding solutions to problems

US passport or green card