Performance Marketing Specialist (GTM)

Who we are:

BoostDraft is a pioneering software engineering firm revolutionizing the legal drafting landscape with our AI-assisted document editor, effectively eliminating inefficiencies. Founded two years ago by graduates from MIT and Stanford, our initial focus was primarily on the Japanese market. However, within this short span, we've witnessed remarkable growth, boasting over 7,500 paid users, with 17 out of the top 20 largest law firms now utilizing our software.

Our success in Japan has largely been fueled by word-of-mouth referrals, as we've employed minimal marketing efforts. Additionally, we've secured numerous long-term, large-scale contracts with renowned enterprises and law firms. As a result, we have been highly profitable from Day 1 and have experienced exponential growth without outside funding.

For more information, please visit our website: https://boostdraft.com/

Why BoostDraft needs you:

As we expand into the US market, we've received encouraging feedback from American legal professionals. Nonetheless, it's important to acknowledge that there are nuanced differences between the Japanese and US markets that we're navigating. While we have gradually and steadily expanded our presence in the US without investing in marketing thus far, we're now ready to elevate our efforts to the next level. To achieve this, we seek the expertise of a seasoned performance marketing professional.

As the first marketing professional to join BoostDraft Inc., you will play a vital role in developing and implementing marketing strategies to boost brand visibility, generate leads, and attract new customers. Close collaboration with the CEO, Head of Enterprise Sales, and other internal teams will be essential for achieving our marketing objectives..

What you will do:

• Formulate and execute comprehensive marketing strategies in alignment with organizational goals and objectives
• Develop and manage marketing budgets, ensuring efficient allocation of resources for maximum ROI
• Create and refine marketing materials such as brochures, flyers, case studies, and other collateral to effectively communicate brand messaging and value propositions
• Optimize digital advertising campaigns across various platforms to enhance visibility, engagement, and conversion rates
• Implement website optimization strategies including web design enhancements and SEO tactics to improve online presence and user experience
• Coordinate and manage conference operations, including logistics, scheduling, and promotional activities
  
  
  

Benefits:

• Great learning opportunities await as you work closely with the founders and exceptional team members from one of the world's top companies
• Experience a highly international working environment, where half of the employees come from outside Japan
• Engage in numerous opportunities to interact with industry leaders who are dedicated to delivering products that offer an exceptional user experience
• Embrace total freedom with our fully remote setup, ensuring you have the flexibility to define and manage your work-life balance effortlessly
  
  
  

Requirements

Required Skills -

• Excellent communication skills, both written and verbal
• Strong analytical skills
• Familiarity with Google Docs, Google Slides, and Slack
  
  
  

Desired Skills -

• Experience with graphic design tools such as Adobe Photoshop and Illustrator
• Familiarity with HubSpot CMS (Content Management System)
  
  
  

Required Experience -

• Minimum of 3 years of experience in performance marketing
  
  
  

Benefits

Why you should join BoostDraft:

• Great learning opportunities await as you work closely with the founders and exceptional team members from one of the world's top companies
• Experience working in a diverse, highly international environment, collaborating with individuals from regions including the US, Canada, Taiwan, Japan, Singapore, China, and others.
• Engage in numerous opportunities to interact with industry leaders who are dedicated to delivering products that offer an exceptional user experience
• Embrace total freedom with our fully remote setup, ensuring you have the flexibility to define and manage your work-life balance effortlessly