Performance Marketing & Media - Sr. Manager (REMOTE)

About the Role

We are seeking a highly motivated and results-driven performance marketer to join our team.

The ideal candidate is someone who is passionate about driving growth for a brand that is

closing the gap in footwear, apparel, and gear for female athletes. This person should be a team

player and someone who is excited to take on challenges outside of their core job to ensure

objectives are achieved as we build out a strong DTC team.

About RIP-IT

RIP-IT is a company built for her. We are committed to empowering and supporting female

athletes by co-creating footwear, apparel, and gear that meet their unique needs and desires.

Our mission is to close the gap for female athletes by providing them with the best possible

products for their sport, and we accomplish this by actively engaging with and listening to the

female athletes who use our products. At RIP-IT, we understand the importance of having gear

that is tailored to a woman's body, and we strive to make products that are not only functional

but also stylish and empowering. Whether you're a beginner or a pro, we're here to help you

reach your full potential and achieve your goals.

Responsibilities:

● Manage, execute and optimize performance advertising campaigns across various ad

platforms, such as Google, Bing, Meta, TikTok, Amazon and other media.

● Oversee Amazon advertising and co-manage Amazon agency partnership.

● Develop retail marketing promotional strategy aligning to seasonality and demand.

● Partner with eCommerce lead on strategy and execution of retail campaigns across

channels - email, SMS, social, website.

● Manage influencer and affiliate marketing programs including content strategy, briefing,

day-to-day management, tracking and measurement.

● Provide regular tracking and measurement of media and campaigns using key

performance indicators (KPIs).

● Understand our consumer and tailor media strategies and messaging to various

audiences - female athletes, coaches and parents.

● Manage creative asset needs for campaigns and optimize based on performance.

● Approach testing, experimentation, and problem-solving in their performance marketing

efforts, thinking creatively and making data-driven decisions.

● Work effectively and collaborate with other teams, such as product and design to

optimize the customer journey and improve conversion rates.

● Communicate the value of their performance marketing efforts to non-marketing

stakeholders, such as the C-suite or sales team through presentations or reports.

● Knowledge of ad tech best practices and ability to troubleshoot and solve technical

issues as needed.

● Work with outside vendors and partners to improve performance.

● Stay up to date on the latest developments and trends in performance marketing and

advertising.

● Be willing to take on additional responsibilities when they arise to ensure brand

objectives are achieved

Requirements:

● 5-7 years of experience in performance marketing and media buying.

● Strong understanding of media platforms, such as Google, Meta and other media

platforms. Experience buying directly on platforms.

● Experience marketing and advertising with Amazon, Seller Central experience preferred.

● Familiarity with website analytics, CRM, and other tools used to support performance

marketing. Experience with Shopify, Klaviyo, and Daasity, a plus.

● Strong problem-solving skills and ability to think creatively.

● Strong communication and presentation skills.

● Strong ability to work cross-functionally and collaborate with different departments.

● Strong ability to stay up to date on industry developments and trends and with a focus

on female athletes' needs and wants.

● Ability to leverage data and insights to inform performance marketing strategy.

● Passion for driving brand growth and closing the gap in footwear, apparel, and gear for

female athletes.

● Ability to self-motivate in a home office environment with occasional travel as needed