Performance Marketing & Media - Sr. Manager (REMOTE)
Performance Marketing & Media - Sr. Manager (REMOTE)
RIP-IT
United States
See who RIP-IT has hired for this role
About the Role
We are seeking a highly motivated and results-driven performance marketer to join our team.
The ideal candidate is someone who is passionate about driving growth for a brand that is
closing the gap in footwear, apparel, and gear for female athletes. This person should be a team
player and someone who is excited to take on challenges outside of their core job to ensure
objectives are achieved as we build out a strong DTC team.
About RIP-IT
RIP-IT is a company built for her. We are committed to empowering and supporting female
athletes by co-creating footwear, apparel, and gear that meet their unique needs and desires.
Our mission is to close the gap for female athletes by providing them with the best possible
products for their sport, and we accomplish this by actively engaging with and listening to the
female athletes who use our products. At RIP-IT, we understand the importance of having gear
that is tailored to a woman's body, and we strive to make products that are not only functional
but also stylish and empowering. Whether you're a beginner or a pro, we're here to help you
reach your full potential and achieve your goals.
Responsibilities:
● Manage, execute and optimize performance advertising campaigns across various ad
platforms, such as Google, Bing, Meta, TikTok, Amazon and other media.
● Oversee Amazon advertising and co-manage Amazon agency partnership.
● Develop retail marketing promotional strategy aligning to seasonality and demand.
● Partner with eCommerce lead on strategy and execution of retail campaigns across
channels - email, SMS, social, website.
● Manage influencer and affiliate marketing programs including content strategy, briefing,
day-to-day management, tracking and measurement.
● Provide regular tracking and measurement of media and campaigns using key
performance indicators (KPIs).
● Understand our consumer and tailor media strategies and messaging to various
audiences - female athletes, coaches and parents.
● Manage creative asset needs for campaigns and optimize based on performance.
● Approach testing, experimentation, and problem-solving in their performance marketing
efforts, thinking creatively and making data-driven decisions.
● Work effectively and collaborate with other teams, such as product and design to
optimize the customer journey and improve conversion rates.
● Communicate the value of their performance marketing efforts to non-marketing
stakeholders, such as the C-suite or sales team through presentations or reports.
● Knowledge of ad tech best practices and ability to troubleshoot and solve technical
issues as needed.
● Work with outside vendors and partners to improve performance.
● Stay up to date on the latest developments and trends in performance marketing and
advertising.
● Be willing to take on additional responsibilities when they arise to ensure brand
objectives are achieved
Requirements:
● 5-7 years of experience in performance marketing and media buying.
● Strong understanding of media platforms, such as Google, Meta and other media
platforms. Experience buying directly on platforms.
● Experience marketing and advertising with Amazon, Seller Central experience preferred.
● Familiarity with website analytics, CRM, and other tools used to support performance
marketing. Experience with Shopify, Klaviyo, and Daasity, a plus.
● Strong problem-solving skills and ability to think creatively.
● Strong communication and presentation skills.
● Strong ability to work cross-functionally and collaborate with different departments.
● Strong ability to stay up to date on industry developments and trends and with a focus
on female athletes' needs and wants.
● Ability to leverage data and insights to inform performance marketing strategy.
● Passion for driving brand growth and closing the gap in footwear, apparel, and gear for
female athletes.
● Ability to self-motivate in a home office environment with occasional travel as needed
-
Employment type
Full-time
Referrals increase your chances of interviewing at RIP-IT by 2x
See who you knowGet notified about new Senior Media Manager jobs in United States.
Sign in to create job alertSimilar jobs
People also viewed
-
Manager, Customer Marketing
Manager, Customer Marketing
-
Product Marketing Manager, Team Chat
Product Marketing Manager, Team Chat
-
Head of Brand Partnerships
Head of Brand Partnerships
-
Partner Marketing Director - USA
Partner Marketing Director - USA
-
Associate Brand Manager (USA)
Associate Brand Manager (USA)
-
Influencer Marketing Manager - Gaming
Influencer Marketing Manager - Gaming
-
Franchise Marketing Manager
Franchise Marketing Manager
-
Growth Manager
Growth Manager
-
Lead Product Marketing Manager, Consumer
Lead Product Marketing Manager, Consumer
-
Digital Media Marketing Manager
Digital Media Marketing Manager
Looking for a job?
Visit the Career Advice Hub to see tips on interviewing and resume writing.
View Career Advice Hub