Paid Social Media Lead, Contract

About Us

WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential. Downloaded more than 130 million times, WaitWhat's media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman and Rapid Response with Bob Safian). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of today, to newer voices, sparking curiosity and helping us live at the top of our potential.

WaitWhat's approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.

Description

WaitWhat is looking for a US-based contract Paid Social Media Lead to help guide WaitWhat's paid media strategy and execution to create compelling, meaningful, and effective campaigns across its properties and initiatives. Reporting to the Director of Digital Marketing and Video, the ideal candidate is a self-starter who leverages data-driven insights to create and optimize paid spend across various digital media channels. This role will be particularly focused on paid campaigns running on Meta, Google, LinkedIn, and TikTok.

Responsibilities

• Run the day-to-day management of a portfolio of paid campaigns including, but not limited to campaign, ad set, and ad creation process and optimization decisions
• Work alongside the Alliances team to manage partner relationships around aligned digital media campaigns
• Develop social media strategies and lead the content planning and calendar process for all WaitWhat properties, working closely with leadership and creative teams
• Partner with the Audience Development team to support the development of social assets, including crafting briefs, conducting tests, and reporting on insights and analytics to optimize our creative strategies across paid social
• Partner with the Design team to concept and storyboard both still and video paid assets, and then execute high-quality content delivery across all relevant social and digital channels
• Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills
• Set KPIs, track, report, and present data-driven campaign performance and channel insights to internal stakeholders
• Make optimization recommendations based on data to advance company goals
  
  
  

Requirements

• 5+ years of experience in growth and performance marketing, with 2-3 years dedicated to paid social and campaign management
• Hands-on campaign management experience with key organic and paid social channels including but not limited to: TikTok, Instagram, Facebook, LinkedIn, & Twitter/X
• Experience with analytics querying, dashboarding, and creating comprehensive data reports
• Professional experience with social media monitoring and scheduling tools, such as Sprout Social and/or Hootsuite
• Confidence in executing tasks independently, working with remote team members, and interacting with senior executives
• Strong organizational skills and an ability to multitask on deadline
• Love of the startup environment, energized by an all-hands-on-deck, solutions-oriented team culture.
• Nice to haves:
• Experience working in an agency or start-up environment
• Management of influencer and creator-driven social media campaigns
• Built and maintained digital-first communities from the ground up
• Proficient in basic design skills, using Photoshop and/or animation tools
  
  
  

PLEASE SUBMIT BOTH A THOUGHTFUL COVER LETTER AND RESUME.

Only US based candidates will be considered.

Benefits

We are a distributed team working across the US, with a concentration of colleagues that gather regularly in SF, LA and NYC. We are open to hiring anywhere in the US. This is a contract position (30-40 hours weekly) with the option to work remotely, and the potential to transition to full-time for the right candidate. We're an anti-racist organization, committed to equity and diversity of all kinds — on our team, among our investors, and as represented on our media properties. Kindness and honesty are hallmarks of our culture and critical filters in our hiring process.