Paid Social Media Buyer - Growth Manager

Growth Manager (Paid Social Media Buyer)

Overview:

As a Growth Manager (Paid Social Media Buyer) at Mighty Joy, you'll coordinate with the Mighty Joy influencer marketing and content team, and have the autonomy to decide how to use Mighty Joy resources in order to maximize return on investment, for both the company and clients alike! You'll work with clients ranging from late-stage startups to publicly traded companies representing a wide variety of industry verticals who rely on performance marketing for their success. You ‘ll work with cross-functional team members to efficiently grow clients’ businesses by optimizing campaigns across media platforms and resolving blockers to achieve shared goals.

About Mighty Joy:

Mighty Joy is the leading Community Marketing agency, focused on marketing solutions that build long term communities and drive sales. Founded by Eric Dahan, the ex-CEO and Co-Founder, of Open Influence, one of the largest influencer marketing agencies globally, Mighty Joy has unique access to and understanding of the creator economy- ranging from nano-influencers to big name celebrities. Our clients are among the largest advertisers on FB,TikTok, and Instagram, across a wide range of verticals. Learn more at www.mightyjoy.com.

Responsibilities:

• Media Buying Strategy: Autonomously develop, implement, and manage media buying strategies for TS Paid Social Media campaigns for current clients with focus on Meta
• Build Paid Social Campaigns for client execution: Create and implement Paid Social campaigns, focusing on Meta; Utilize your expertise in Paid Social to create and execute strategic campaigns including but not limited to Facebook Ads, Instagram Ads
• This includes bid management, and ongoing optimization to maximize campaign performance and ROI.
• Bid Management: Strategically manage bids to ensure competitive ad placements and cost-effectiveness.
• Campaign Optimization: Continuously monitor and analyze campaign performance metrics to identify areas for improvement and optimization for clients to execute on. Make data-driven decisions to enhance click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS) while reducing customer acquisition cost (CAC).
• Budget Management: Efficiently allocate budgets across campaigns and ad groups to maximize ROI and achieve clients' desired outcomes.
• Oversee the media strategy for a portfolio of fast-growing to major advertisers
• Reporting and Analytics: Generate regular reports on campaign performance, providing actionable insights and recommendations to clients and internal stakeholders.
• Weekly data reports to monitor campaign performance to generate insightful reports for internal team members and external team members, and effectively communicate these insights to individuals who don’t regularly engage with this type of metrics and/or data (post-production teams, strategy teams, etc.)
• Client Management: Leading weekly client calls, running internal team weekly client strategy calls, reporting back on creative direct response ad tests, insights and analytics to inform the creative team for new ad creative. Additionally providing frequent and timely client updates to internal teams/groups.
• Deliver recommendations to clients with conviction which persuades clients to move forward with recommendations for client growth goals. Able to navigate and advise through adversity from clients with the use of data to support the recommendations.
• Owns all client communications to ensure their accuracy and clarity before finalized and sent to the client.
• Develop and foster strong, trusted relationships with your clients from primary POCs to internal stakeholders. Quarterly travel required to hold face-to-face meetings with clients for direct client management and relationship building.
• Media Buying Expertise: Able to serve as the subject matter expert on social media buying (emphasis on Meta) to advise and enhance clients revenue portfolio to expand clients growth potential.
• Operational Skills:
• Strong organizational skills and the ability to juggle multiple priorities and deadlines
• A strategic and analytical thinker who follows through to execution with unyielding attention to details
• Data-driven and results-oriented
• KPI Management:
• Able to hit the internal revenue targets across client accounts (varying percentages across client platforms)
• Able to hit client revenue targets across client accounts (varying depending on client goals / products / strategy)
• Example: ROAS return on ad spend, customer acquisition cost (CAC).
• RFPs and Client Proposals:
• Assist team in the preparation of RFPs and client proposals, contributing to budget planning, defining deliverables, and strategizing within these decks to ensure alignment with client goals and expectations.

Required Skills And Qualifications:

• 3+ years of digital advertising experience (inclusive of experience in direct response marketing)
• Experience running influencer whitelisting ads/campaigns
• Experience boosting creator content and optimizing UGC content
• Strong quantitative reasoning and data analysis capabilities with a proficiency in excel
• Expert knowledge of Meta Ads Manager.
• Experience leading the strategy and day-to-day management of Facebook Ad programs
• Strong attention to detail and project organizational skills.
• Strong communication with internal and external stakeholders. Inclusive client and management skills

Preferred Qualifications:

• Experience querying FB’s ads API
• Experience with SQL and BI tools
• Experience driving ad strategy and execution on Snap, TikTok, Google, and Pinterest.
• Experience working on a collaborative team with creatives.
• Experience creating videos for social media.

Location: Remote, United States

Benefits:

• 100% Employee Covered Medical; up to $400 per month
• Unlimited PTO
• Paid Sick Leave
• Remote Flexibility
• Creative Working Environment

Mighty Joy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.