Paid Search Specialist

This role will be starting as a 1-year CONTRACT and will be HYBRID in NYC 2-3x a week.

Job Overview: The Paid Search Specialist plays a key role in the Digital Strategy Team, collaborating with marketing, digital, and technology partners to provide a seamless, customized, digital-first experience. This position is responsible for managing strategies and initiatives based on business goals, key performance metrics, and audience needs. The specialist is expected to be the subject matter expert, promoting best practices and standards across teams.

Key Responsibilities:

• Develop and execute growth strategies to meet traffic, revenue, efficiency, and ROI performance goals.
• Manage relationships with agencies to ensure alignment with business goals.
• Establish testing strategies, such as A/B or multivariate tests, for key SEM performance factors like ad copy and landing pages.
• Oversee the strategy, setup, and reporting of paid campaigns, providing metrics, implications, and recommendations to measure channel performance and inform media mix.
• Advocate for the paid search digital marketing channel, acting as an internal subject matter expert to educate and inform best practices.
• Optimize ad copy and landing pages for paid search engine marketing campaigns.
• Conduct market research on keywords, consumer trends, and competing brands.
• Advise on monthly campaign spend levels with budget and goals in mind.

Basic Requirements:

• 3-5 years of experience in enterprise-level search engine marketing (SEM).
• Experience managing agency relationships.
• Proficiency in ongoing optimization of PPC campaigns in Google Ads and Microsoft Advertising, including ads, keywords, bidding, targeting, and landing page optimizations.
• Experience with website analytics tools such as Google Analytics and Google Tag Manager.
• Excellent client-facing communication skills.