Paid Search Manager, Retail PPC

Our client, a Digital Agency, is looking for a Retail PPC Manager to join their team. This will be full time and fully remote!

Responsibilities:

• Fully understand and execute Retail Media PPC products, including platforms such as Criteo, Roundel, Instacart, Kroger, etc.
• Demonstrate knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display.
• Plan, manage and execute PPC campaigns for multiple clients and platforms simultaneously.
• Continuously monitor campaign performance metrics such as return-on-ad-spend (ROAS) or Cost per Acquisition (CPA).
• Suggest and implement ongoing optimization strategies to exceed assigned KPIs.
• Utilize centralized reporting tools effectively.
• Manage a diverse book of business consisting of various brands/clients of different sizes.
• Maintain regular communication with clients on a weekly basis to provide updates on campaign progress.
• Present quarterly forecasting and performance reports to all brands within your portfolio.
• Leverage analytical tools to extract valuable insights from available data.
• Create performance reports that inform relevant teams about campaign results.
• Cultivate strong relationships with media vendors and stay updated on industry trends.
• Stay informed about new bidding techniques ad placement strategies in order to constantly improve campaign management skills and results delivery
• Manage risk pool effectively for ongoing testing purposes
• Collaborate with internal creative teams for the development of cutting-edge media assets
• Participate in budget allocation decisions across different channels/platforms.

Requirements:

• 1-3 years of experience in Retail Media PPC
• Proven track record of driving success in multiple KPIs such as ROAS, Total Sales Growth, CAC, etc.
• Passion for eCommerce and continuous learning with a deep understanding of the digital marketing ecosystem.
• Excellent organizational, analytical/data management, Excel, and communication skills.

Send your resume today!