Organic Growth & Engagement Brand Manager

General Summary: Do you have a passion for social media and love creating buzz and driving engagement? Join us as the Organic Growth & Engagement Brand Manager at The Child Care Success Company! Reporting to the Director of Marketing, you’ll be our go-to social guru for crafting and executing dynamic social media strategies across Facebook, Instagram, LinkedIn, TikTok, YouTube, and more. Unleash your creativity by designing compelling blogs, posts, stories, videos, and graphics that captivate our target audience and clients, while also managing content calendars to keep our social channels buzzing. Additionally, you'll be responsible for managing and writing content for our blog and podcast, ensuring it aligns with our brand and resonates with our audience. Your keen eye for detail and strategic mindset will drive traffic and conversions through well-crafted social funnels and CTAs. Collaboration is key – you’ll work closely with our marketing, coaching, and sales teams to maintain brand consistency across platforms.

Key Responsibilities:

• Social Media Strategy: Develop and execute comprehensive social media strategies across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms to enhance brand visibility and engagement.

• Content Creation: Create compelling and relevant content, including posts, stories, videos, and graphics, that resonate with our target audience and align with brand guidelines. This also includes managing our blog by writing relevant content and creating graphics to address the pain points of our audience, as well as managing and publishing our podcast. You will then be responsible for posting these on our WordPress website and sharing them on social media.

• Community Engagement: Foster meaningful interactions with our audience across our social channels and Facebook groups, respond to comments/messages, and cultivate a strong community around our brand.

• Content Distribution: Manage content calendars, scheduling, and posting across all social media channels to maintain consistent and engaging communication.

• SEO and Trend Research: Conduct ongoing research on industry trends, audience preferences, and competitor activities to optimize content and stay ahead of the curve.

• Social Funnels: Develop and implement strategies to drive traffic and conversions through social media platforms, utilizing effective call-to-actions (CTAs) and lead generation tactics.

• Media Kits: Create compelling media kits tailored for our Child Care Success Academy coaching team, event guest speakers and sponsors, and other potential collaborators to showcase our company and events

• Brand Ambassador Program: Establish and manage a brand ambassador program to expand our reach and influence within relevant communities.

• Analytics and Reporting: Monitor social media performance metrics, analyze insights, and generate bi-weekly reports to track progress and optimize strategies.

• All-Team Collaboration and Communication: Work closely alongside the entire marketing department, coaching department, and sales department to ensure brand alignment, consistency across all channels, and accuracy.

Qualifications

• At least one year of proven experience in social media management, preferably within a B2B environment.

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field (preferred but not required).

• Expertise in managing and creating content for Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant platforms.

• Proficient in graphic design and video editing tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar.

• Strong understanding of SEO principles and how they apply to social media content.

• Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite, Sprout Social) to track performance and derive actionable insights.

• Ability to develop and execute comprehensive social media strategies that align with overall business objectives.

• Strong creative skills for generating compelling content that resonates with the target audience.

• Strong organizational skills to manage content calendars, schedule posts, and ensure consistent communication across all channels.

• Ability to stay updated on industry trends, audience preferences, and competitor activities to optimize content.

• Experience in developing social funnels and utilizing effective CTAs to drive traffic and conversions.

• Keen attention to detail to ensure accuracy and consistency in all social media activities.

• Familiarity with WordPress websites and writing blogs, including managing and publishing content on these platforms.

Application Process:

To apply, please submit your cover letter and resume, and complete the Predictive Index Test here: https://assessment.predictiveindex.com/m7d/68c319a2-828c-4434-bc50-f1e570165dd3?type=candidateba. Additionally, please review our social channels (Facebook, Instagram, TikTok, LinkedIn), pick one, and submit a document, presentation, or video sharing your first plan of action to improve it!

Benefits:

• The Freedom to Work Wherever You Want: All positions are fully remote, allowing you to live and work from anywhere you desire.

• Work-Life Harmony: Balancing work and life has never been easier with flexible paid time off policy.

• Comprehensive Health Coverage: Our health benefits include an employer contribution, with 100% coverage for dental and vision care.

• Shared Success: When we win, everyone wins! Benefit from employee stock profit sharing.

• Future Security: Plan for your future by taking advantage of our 401k plan, including up to 4% employer matching starting in January 2025.

• Family First: Enjoy nine weeks of parental leave for all employees, ensuring you have quality time with your new addition.

• Holiday Joy: Celebrate with nine paid company holidays, plus the entire week off from Christmas to New Year’s Day to spend quality time with loved ones.

• Professional Development: We support your professional development through in-person conferences, virtual events, and an array of educational resources.

• Welcome Gift: Receive awesome company swag sent directly to your door upon joining our team.

About The Child Care Success Company:

Our Mission Statement: Our mission is to empower child care owners to succeed and live their best lives by growing their businesses, empowering their teams, creating more freedom, building their empires, and leaving lasting legacies. Through our industry-leading early childhood business coaching, training, and services, we aim to positively impact the lives of 3 million children.

Our Core Values That We Live and Breath By Daily:

• Outside the Box:  Because we are an entrepreneurial team driving a fast-growing company forward, each of us values thinking and behavior that is Outside the Box. Examples of this are creative problem-solving, thinking differently about what's possible, working cross-departmentally if appropriate and helpful, and not being bound by a "this is the way we've always done it" approach. Team members continually sharpen their saw, are interested in self-growth and present a positive mindset.

• Passion: Because we truly change our clients' lives, each of us contains a passion inside to do great work, look for ways to improve, take initiative to solve issues, and be open to a constant state of getting better each day. We bring energy to our work.

• Fun: Life is more meaningful when it's fun and positive. Each team member enjoys suggesting creative ways to have fun together as a team. Whether it's group dinners, travel, team bonding experiences, or celebration, we enjoy each other. When one of us is having a tough day, the others do special little things to help light that person up.

• Integrity: We truly try to do the right thing, by our clients and by each other. By relying on our strong integrity, each team member respects their peers, provides excellent customer service, meets and exceeds their job duties, never waivers on honesty, and is an overall asset to the company. We hold each other accountable. We trust each other enough to speak openly and honestly.

• Impact: We come to our work each day driven by the opportunity to make a difference. Each of us understands the responsibility to have a positive and lasting impact with the work we do. It's our legacy and it will stand as a game-changer for future generations.

Application Process:

To apply, please submit your cover letter and resume, and complete the Predictive Index Test here: https://assessment.predictiveindex.com/m7d/68c319a2-828c-4434-bc50-f1e570165dd3?type=candidateba. Additionally, please review our social channels (Facebook, Instagram, TikTok, LinkedIn), pick one, and submit a document, presentation, or video sharing your first plan of action to improve it!