At Zepp Health, innovation meets wellness to redefine what's possible in health, fitness, and wellness through our groundbreaking Amazfit smartwatches and wearable technologies. Since our inception in 2013, we've been at the forefront of merging cutting-edge science and technology to develop wearables that not only stand out for their style but also their performance. Amazfit, our global consumer brand, is more than just a product line; it's a commitment to empowering individuals to elevate their game, offering an array of devices from smartwatches to earbuds and fitness gear that seamlessly integrate into the fabric of daily life.
We're on a mission to not just participate in the global smartwatch and wearables market but to lead it with innovation, quality, and a deep understanding of our users' needs. This is where you come in. If you've honed your skills at dynamic companies or have experience working with brands at marketing agencies, and you're passionate about leveraging marketing to tell compelling stories that resonate and inspire action, we want you.
Position Overview
The North America Senior Creative is a pivotal role within our North America Marketing team, responsible for connecting, leading, and executing high-level creative concepts and projects. This individual will oversee the development of compelling concepts, visuals, and strategies that align with our brand's vision and NA business goals. The North America Senior Creative will collaborate with cross-functional teams to ensure the delivery of innovative and effective creative solutions.
Key Responsibilities
Creative Leadership:
Lead the ideation, development, and execution of creative projects from concept to completion.
Aid in the creative direction and maintaining consistency across all North America marketing creative projects and campaigns.
Strategic Collaboration:
Work closely with the marketing teams to develop and implement creative strategies that support North America business objectives.
Partner with Marketing managers, sales teams, and other departments to understand their needs and deliver tailored creative solutions.
Present creative concepts and strategies to senior leadership, articulating the vision and rationale behind creative concept and design choices.
Creative Development
Aid in briefing high-quality visual content, including graphics, videos, advertisements, and digital media to deliver on creative concepts
Generating creative ideas and writing scripts for different marketing channels and formats.
Ensure all creative output meets brand standards and resonates with target audiences.
Present the main selling points in creative ways that resonate with consumers.
Stay abreast of industry trends, competitor activities, and emerging technologies to keep the creative approach fresh and relevant.
Quality Assurance
Participate in review of all creative materials before final production.
Ensure the highest level of quality and attention to detail in all creative work.
Implement feedback from stakeholders while maintaining the integrity of the creative vision.
In-depth Product and Consumer Understanding
Fully thorough understand of our products, technology, and features, becoming the product expert within the marketing team. Personally experience the product to identify key marketing points.
Have a deep understanding of consumers through user research.
What you bring to Amazfit
Education and Experience:
Bachelor’s degree in Graphic Design, Fine Arts, Marketing, Creative Writing, or a related field.
Minimum of 6-8 years of experience in a creative role
Creative leadership role within marketing, advertising, or a related field with ideally a strong focus on consumer brands and have both agency & internal experience, with a passion for consumer technology products.
Skills and Competencies
Exceptional creativity and innovation, with a robust portfolio showcasing a range of creative projects.
Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software.
Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies clearly.
Proven ability to manage multiple projects and meet tight deadlines.
Personal Attributes
Highly organized, detail-oriented, and self-motivated.
Ability to work well under pressure and adapt to changing priorities.
A collaborative team player with a positive attitude and a willingness to take initiative.
What You’ll Get From Us:
Monthly wellbeing time off.
Continuous training and support.
Excellent career progression as the company grows.
Employee gifting with the latest smart wearable products.
Benefits of Working At Zepp Health:
Competitive salary, Vacation day, sick day and a remote-friendly culture
Health insurance, Vision insurance, Dental insurance, life insurance
401K & Matching
Year-end Bonus pay
Other Benefits
Zepp Health is committed to diversity and inclusion and is an Equal Opportunity Employer. We encourage applications from all qualified individuals and provide accommodations throughout the recruitment process. This job description provides a comprehensive outline for a Senior AI Engineer specializing in sports, offering an exciting opportunity to contribute to innovative health and fitness technology at Zepp Health. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc).
Seniority level
Director
Employment type
Full-time
Job function
Art/Creative and Design
Industries
Spectator Sports and Wellness and Fitness Services
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