WYFF4, the NBC affiliate in Greenville, SC is looking for a passionate, analytical, and creative National Sales Manager who is up to the challenge of selling across multiple platforms. You will lead the national sales team to exceed revenue goals and collaborate with the Local Sales Manager on local sales and inventory management when needed. Client engagement is a top priority. You should handle multiple challenges simultaneously and be excellent in broadcast sales negotiation. Hearst Television provides the best multi-platform products, a talented team, and excellent compensation. You will report to General Sales Manager.
Responsibilities
Set the tone for the national sales department by providing guidance observing mutually agreed upon sales goals and priorities
Lead our national rep firm sales team with clear direction on expectations and strategies
Develop strategies to achieve national sales goals across multiple media platforms
Work with the Local Sales Manager and General Sales Manager to foster a positive sales environment
Work with the national rep firm on forecasting, negotiations and planning, and coach and inspire our team of national reps to grow share
Negotiate all national business and work with the national sales assistant on preempts and orders
Lead the station’s political sales efforts, including tracking of payments, fulfillment of public file posting responsibilities, and creation of political pricing guidelines along with the General Sales Manager
Forecast national broadcast revenue
Meet with agency buyers, planners, and media directors to build relationships and collaborate on achieving the goals of both the agency and the station
Support the Local team to help build account share or leverage client relationships
Achieve or exceed the national revenue budget
Work with the General Sales Manager on inventory management and pricing, and reporting and forecasting
Requirements
3+ years in media sales or management experience
Have experience with Wide Orbit, Wide Orbit Media Sales and Matrix
Understand how to build internal and external relationships
Have an acute understanding of how to forecast future revenue
Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, web, mobile, and multi-cast
Take full ownership of national budgets and revenue goals and always develop strategies to overachieve
Organized and always prepared
Analyze issues thoroughly to make decisions, solve problems, and find solutions
Proficient in building media packages, sponsorships, and sales presentations
Have an excellent understanding of how to price and manage inventory
Availability for domestic travel for maintenance of National buying contacts
Valid driver's license and reliable automobile
Related military experience will be considered
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Broadcast Media Production and Distribution
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