Media Strategist

Media Strategist

Job Summary: The Media Strategist is responsible for developing overall media strategies that align with client goals and objectives. They analyze market trends, consumer insights, and media landscape to recommend innovative and effective media approaches.

Key Responsibilities:

• Develop comprehensive media strategies that align with client goals and objectives.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and challenges.
• Research and evaluate media options across various channels.
• Recommend innovative media approaches and tactics to maximize campaign impact.
• Collaborate with media planners and buyers to ensure effective strategy implementation.
• Present media strategies to clients and internal teams.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in media strategy or planning.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation skills.
• Ability to think creatively and outside the box.
• Deep understanding of media landscape and consumer behavior.